Yes To started out with carrots as their only hero ingredient. Now this vegetable has to compete with other food groups for attention as the answer to your skin-care concerns. Yes To's rationale for the various plants they utilize is that carrots are for normal to dry skin, cucumbers for sensitive skin, tomatoes for oily or acne prone skin, grapefruit for uneven skin tone, and blueberries for antiaging. How they came up with these divisions is nothing more than marketing acumen because it certainly isn't based on any scientific facts.
One of the prominent aspects of Yes To's product groupings is that they are mostly laden with irritating fragrance extracts masking what would otherwise be decent, though not exciting formulas. Ironically, Yes To does have a range of products that are fragrance-free based on the company's assertion fragrance isn't good for delicate, sensitive skin. Clearly they've missed the abundant research showing that fragrance extracts, both synthetic and natural, are a problem for all skin types, but at least they got it right for one of their categories.
Surprisingly, even though Yes To's Cucumber category is for sensitive skin it still includes fragrance. Now that is just confounding. We are still scratching our heads trying to figure out how delicate, sensitive skin is somehow different from just plain sensitive skin. What an unfortunate mistake for people with sensitive skin who stumble onto Yes To Cucumbers Calming Night Cream because sensitive skin is far better off without any fragrance whatsoever.
Aside from the fragrance issue, this is a simple emollient formula with several beneficial plant oils that are extremely helpful for dry skin—and the opaque pump-bottle packaging keeps these light- and air-sensitive ingredients stable during us. There isn't much else to say other than your skin would be better off with a more sophisticated array of ingredients; however, for just dealing with dry skin, this would do a good job.
One more point: Yes To's claim that this product is dermatologist-tested is meaningless as no studies are provided to know what was tested and what the results were, not to mention there are no regulatory standards governing the use of this claim, so anyone could use it regardless of what the product contains are is said to do.
Yes To Cucumbers Calming Night Cream is perfect for those looking for a dermatologist-tested formula to wear overnight that delivers a gentle, hypoallergenic moisture. This lightweight cream combines relaxation-inducing ingredients like Chamomile and Aloe to help relax and calm your senses. Grapeseed Oil is an anti-oxidant rich emollient to help repair and moisturize skin while you sleep. Sweet Almond Oil provides hydration, and Cucumbers provide a gentle, calming, silky-smooth finish to skin. You'll wake up with skin that feels soft, pure, and calm.
Water, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycerin, Ethyl Palmate, Cetearyl Alcohol, Olea Europaea (Olive) Fruit Oil, Aloe Barbadensis Leaf Extract, Magnesium Aluminum Silicate, Vitis Vinifera (Grape) Seed Oil, Cucumis Sativus (Cucumber) Seed Extract, Maris Limus Extract, Anthemis Nobilis (Chamomile) Flower Oil, Calophyllum Inophyllum (Tamanu) Seed Oil, Hydroxystearic Acid, Cetearyl Glucoside, Glyceryl Stearate, Sucrose Stearate, Alcohol, Glyceryl Caprylate, Xanthan Gum, Tocopheryl Acetate, Cyamopsis Tetragonoloba (Guar) Gum, Phenethyl Alcohol, Fragrance.
Yes To At-A-Glance
How this Israel-based brand of skin-care products came to be so widely distributed is an impressive marketing feat. It’s sold in over a dozen countries and we’ve seen it locally in such diverse places as Safeway (a grocery store) and Ulta (a salon/spa/cosmetics boutique). Business is booming in the natural products market, and it appears that the Yes To brand is on its way to being one of the frontrunners! Yes To products were even featured on the popular daytime talk show The View. Clearly, this line has attracted the attention both of consumers and the media.
Why all the fuss? We’ll do our best to explain, but the simple reality is that the success of this brand is due to the fact that lots of consumers want natural products, regardless of whether or not the formula is beneficial for skin. Many women (but not those who read our reviews) are completely unaware that many of the products from the so-called “natural” product lines contain just as many synthetic ingredients as “unnatural” brands. That’s no longer the case with Yes To products, but not too long ago, it was!
The Yes To brand is divided into multiple sub-brands. To name a few: Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Grapefruit, Yes to Coconut and Yes To Blueberries. The original launch and the largest group is Yes To Carrots. After the carrot-containing products became a hit, the company began to assemble a tossed salad of other products, including their Yes To Cucumbers, Yes To Tomatoes, and Yes to Blueberries. What next? We’re anticipating Yes To Lettuce and Yes To Blue Cheese Dressing, that way you can make a complete salad!
All kidding aside, Yes To products are worth a look if you prefer mostly natural ingredients, though not every natural ingredient Yes To uses has been proven beneficial for skin, and some are problematic. As with most natural-themed lines, there are a handful of Yes To products to consider. But few of them are state-of-the-art and there are no products to successfully manage acne or blackheads, lighten skin discolorations, or significantly reduce redness
Although it is commendable that Yes To doesn’t make over-the-top anti-aging claims, a skin-care line should help take care of skin’s daily needs, and this line’s products are somewhat lacking. All the fruits, vegetables, and any natural ingredient you can name isn’t enough to protect skin from the cumulative damage of unprotected sun exposure (the Yes To brand does sell a couple of excellent sunscreens) or to satisfy other skin-care needs. It’s a nice idea to think that tomatoes, carrots, sweet potatoes, and blueberries are as good for your skin when applied topically as they are for your health when consumed as part of a healthy diet, but that’s simply not the case. Still, if you shop this line carefully you’ll come away with some workable products that are pleasant to use.
For more information about Yes To and its food-themed brands, visit www.yestocarrots.com.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
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