03.13.2017
161
Urban Decay Vice Liquid Lipstick
0.17 fl. oz. for $18
Expert Rating
Community Rating (5)Write a Review
Expert Reviews
Community Reviews
Claims
ingredients
Brand Overview
Expert Reviews

Vice Liquid Lipstick delivers ultra-durable lip color in a wide variety of "Comfort Matte" or "Metalized" shades. It's a tenacious enough formula to take you through your lunch hour and then some—consider us impressed!

The fragrance-free, liquid formula lays down beautifully rich color that is easy to apply with the flocked applicator. A few of the darker or metallized shades that go on a tad streaky or more thinly sheer, but out the 30 shades offered, those are the exception—not the norm (and with a little extra layering, they're workable).

Vice Liquid Lipstick isn't overly-drying (like some liquid lipsticks which leave lips feeling parched), but it isn't moisturizing, either—it falls somewhere in between. The texture results in flake-free, waterproof coverage that wears vividly for several hours. It wears so well, in fact, that you don't have to worry about it transferring to your coffee mug, water bottle, or wine glass (it's 5 o'clock somewhere, right?).

The shade range offers a versatile mix of bold or soft and classic or trendy colors. Most of the "Comfort Matte" shades have a true matte finish, although we noticed a couple with a satin sheen. The "Metallized" shades fluctuate between metallic and sparkly finishes.

For best results, follow Urban Decay's application instructions: "Apply one coat to fill. Do not press lips together. If desired opacity is achieved, let dry. A little goes a long way, but for more coverage, apply a second coat. Let dry completely and you're good to go."

Pros:
  • Majority of shades deliver beautifully rich color.
  • Ultra-durable, transfer-proof wear that can survive through your lunch hour.
  • Wide variety of "Comfort Matte" or "Metalized" shades.
  • Isn't overly-drying (unlike some liquid lipsticks which leave lips feeling parched).
  • Fragrance-free formula.
Cons:
  • A few of the darker or metallized shades don't apply as smoothly or richly.
Last Updated:03.13.2017
Jar Packaging:No
Tested on animals:No
Community Reviews
Claims
This is Vice Liquid Lipstick—a waterproof formula so life-proof, it’s not going ANYWHERE until you take it off. What makes Vice different? Our high-tech formula provides longer-lasting wear with ZERO transfer. Like our original formula, Vice Liquid Lipstick lays down intensely pigmented color. And the comfortable, nondrying wear sets it apart from other liquid lipsticks.
Ingredients

714: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, Silica, Cyclohexasiloxane, Nylon-12, Mica, Dicalcium Phosphate Dihydrate, Alumina, Tridecyl Trimellitate, CI 15850 / Red 7 Lake, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 15850 / Red 6, CI 77491, CI 77499 / Iron Oxides, CI 45410 / Red 28 Lake, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, Ascorbyl Palmitate.

1993: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, CI 77491, CI 77492, CI 77499 / Iron Oxides, Silica, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Tridecyl Trimellitate, CI 77891 / Titanium Dioxide, Mica, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 15850 / Red 7 Lake, Ascorbyl Palmitate.

Amulet: Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Isododecane, Cyclopentasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Disteardimonium Hectorite, Tridecyl Trimellitate, Trimethylsiloxysilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Propylene Carbonate, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, Ascorbyl Palmitate. May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77891 / Titanium Dioxide, CI 15850 / Red 7 Lake].

Backtalk: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, Mica, CI 77891 / Titanium Dioxide, Silica, Tridecyl Trimellitate, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, CI 77491, CI 77492, CI 77499 / Iron Oxides, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 15850 / Red 7 Lake, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, Alumina, CI 45380 / Red 22 Lake, CI 45410 / Red 28 Lake, Ascorbyl Palmitate, CI 42090 / Blue 1 Lake.

Big Bang: Isododecane, Calcium Sodium Borosilicate, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Tridecyl Trimellitate, Silica, Dimethicone, Disteardimonium Hectorite, CI 77891 / Titanium Dioxide, Cyclohexasiloxane, Nylon-12, Synthetic Fluorphlogopite, Mica, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, CI 15850 / Red 7 Lake, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Tin Oxide, Silica [Nano] / Silica, Alumina, Diisopropyl Dimer Dilinoleate, CI 77491 / Iron Oxides, CI 45410 / Red 28 Lake, CI 75470 / Carmine, Ascorbyl Palmitate.

Blackmail: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Tridecyl Trimellitate, Dimethicone, Disteardimonium Hectorite, Silica, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, CI 77891 / Titanium Dioxide, Mica, Trimethylsiloxysilicate, Propylene Carbonate, CI 15850 / Red 6, Alumina, CI 15850 / Red 7 Lake, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 45380 / Red 22 Lake, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 15985 / Yellow 6 Lake, CI 19140 / Yellow 5 Lake, CI 45410 / Red 28 Lake, Ascorbyl Palmitate.

Brat: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, CI 77891 / Titanium Dioxide, Disteardimonium Hectorite, Silica, Tridecyl Trimellitate, Cyclohexasiloxane, Nylon-12, Mica, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 77491, CI 77499 / Iron Oxides, Alumina, CI 15850 / Red 7 Lake, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 75470 / Carmine, CI 15850 / Red 6, CI 45410 / Red 28 Lake, CI 19140 / Yellow 5 Lake, Ascorbyl Palmitate, CI 42090 / Blue 1 Lake.

Conspiracy: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Calcium Sodium Borosilicate, Dimethicone, Silica, Tridecyl Trimellitate, Calcium Aluminum Borosilicate, Disteardimonium Hectorite, Cyclohexasiloxane, Nylon-12, CI 77491, CI 77492, CI 77499 / Iron Oxides, Dicalcium Phosphate Dihydrate, Mica, CI 77891 / Titanium Dioxide, Trimethylsiloxysilicate, Propylene Carbonate, CI 15850 / Red 7 Lake, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica [Nano] / Silica, Alumina, Diisopropyl Dimer Dilinoleate, Tin Oxide, CI 42090 / Blue 1 Lake, Ascorbyl Palmitate.

Crank: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Tridecyl Trimellitate, Dimethicone, CI 77891 / Titanium Dioxide, Disteardimonium Hectorite, Mica, Silica, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Alumina, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 15850 / Red 7 Lake, CI 45410 / Red 28 Lake, Silica [Nano] / Silica, CI 45380 / Red 22 Lake, Diisopropyl Dimer Dilinoleate, CI 75470 / Carmine, CI 42090 / Blue 1 Lake, CI 77491 / Iron Oxides, Ascorbyl Palmitate, Tin Oxide.

Crimson: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Tridecyl Trimellitate, Dimethicone, Disteardimonium Hectorite, Silica, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, CI 77891 / Titanium Dioxide, Mica, Trimethylsiloxysilicate, Propylene Carbonate, CI 15850 / Red 6, Alumina, CI 15850 / Red 7 Lake, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 45380 / Red 22 Lake, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 15985 / Yellow 6 Lake, CI 19140 / Yellow 5 Lake, CI 45410 / Red 28 Lake, Ascorbyl Palmitate.

Disturbed: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, Silica, Mica, CI 77491, CI 77499 / Iron Oxides, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, CI 15850 / Red 7 Lake, Tridecyl Trimellitate, Trimethylsiloxysilicate, Propylene Carbonate, CI 15850 / Red 6, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 77891 / Titanium Dioxide, Ascorbyl Palmitate, Alumina, CI 42090 / Blue 1 Lake.

Double Crossed: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Calcium Sodium Borosilicate, Tridecyl Trimellitate, Dimethicone, Mica, Disteardimonium Hectorite, Silica, Cyclohexasiloxane, Nylon-12, CI 77491, CI 77492, CI 77499 / Iron Oxides, Dicalcium Phosphate Dihydrate, CI 77891 / Titanium Dioxide, CI 15850 / Red 7 Lake, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, Alumina, Tin Oxide, CI 42090 / Blue 1 Lake, Ascorbyl Palmitate.

Firebird: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, Alumina, Silica, Mica, Tridecyl Trimellitate, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, CI 77891 / Titanium Dioxide, CI 45410 / Red 28 Lake, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 15850 / Red 7 Lake, CI 15850 / Red 6, CI 42090 / Blue 1 Lake, Ascorbyl Palmitate, CI 19140 / Yellow 5 Lake.

Flame: Isododecane, Calcium Sodium Borosilicate, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Tridecyl Trimellitate, Dimethicone, Silica, Disteardimonium Hectorite, Calcium Aluminum Borosilicate, Cyclohexasiloxane, CI 77891 / Titanium Dioxide, Nylon-12, Dicalcium Phosphate Dihydrate, Mica, Propylene Carbonate, Trimethylsiloxysilicate, CI 77491, CI 77492, CI 77499 / Iron Oxides, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 15985 / Yellow 6 Lake Tin Oxide, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 15850 / Red 7 Lake, Ci 15850 / Red 6, Ascorbyl Palmitate.

Mad: Isododecane, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Tridecyl Trimellitate, CI 77891 / Titanium Dioxide, Dimethicone, Silica, Disteardimonium Hectorite, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Mica, CI 15850 / Red 7 Lake, Alumina, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Tin Oxide, CI 77491, CI 77499 / Iron Oxides, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 45410 / Red 28 Lake, CI 42090 / Blue 1 Lake, Ascorbyl Palmitate.

Menace: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Tridecyl Trimellitate, Disteardimonium Hectorite, Silica, Mica, CI 77891 / Titanium Dioxide, Cyclohexasiloxane, Nylon-12, Alumina, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, CI 45410 / Red 28 Lake, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 45380 / Red 22 Lake, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 15850 / Red 6, CI 15850 / Red 7 Lake, CI 19140 / Yellow 5 Lake, Ascorbyl Palmitate, CI 42090 / Blue 1 Lake.

Naked: Cyclopentasiloxane, Tridecyl Trimellitate, Dimethicone, Disteardimonium Hectorite, Silica, CI 77891 / Titanium Dioxide, Cyclohexasiloxane, Mica, Nylon-12, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, CI 77491, CI 77499 / Iron Oxides, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 15850 / Red 7 Lake, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, Alumina, CI 45410 / Red 28 Lake, CI 19140 / Yellow 5 Lake, Ascorbyl Palmitate, CI 42090 / Blue 1 Lake.

Pandemonium: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, Mica, Tridecyl Trimellitate, Silica, CI 77891 / Titanium Dioxide, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, CI 15850 / Red 7 Lake, Alumina, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica [Nano] / Silica, CI 45410 / Red 28 Lake, Diisopropyl Dimer Dilinoleate, CI 45380 / Red 22 Lake, CI 77491, CI 77499 / Iron Oxides, CI 42090 / Blue 1 Lake, Ascorbyl Palmitate.

Purgatory: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Calcium Sodium Borosilicate, Cyclopentasiloxane, Tridecyl Trimellitate, Silica, Dimethicone, CI 77491, CI 77492, CI 77499 / Iron Oxides, Disteardimonium Hectorite, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Mica, CI 77891 / Titanium Dioxide, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 15850 / Red 7 Lake, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, Tin Oxide, Alumina, Ascorbyl Palmitate, CI 42090 / Blue 1 Lake.

Rapture: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, Silica, Cyclohexasiloxane, CI 77891 / Titanium Dioxide, Nylon-12, Mica, Dicalcium Phosphate Dihydrate, CI 77491, CI 77492, CI 77499 / Iron Oxides, Tridecyl Trimellitate, Trimethylsiloxysilicate, Propylene Carbonate, CI 15850 / Red 7 Lake, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, Alumina, CI 42090 / Blue 1 Lake, Ascorbyl Palmitate.

Rock Steady: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, CI 15850 / Red 7 Lake, Silica, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Tridecyl Trimellitate, Mica, Trimethylsiloxysilicate, Propylene Carbonate, CI 75470 / Carmine, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 77491, CI 77499 / Iron Oxides, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, Alumina, CI 15985 / Yellow 6 Lake, CI 45410 / Red 28 Lake, Ascorbyl Palmitate.

Studded: Isododecane, Mica, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Tridecyl Trimellitate, CI 77891 / Titanium Dioxide, Dimethicone, CI 77491, CI 77492, CI 77499 / Iron Oxides, Disteardimonium Hectorite, Silica, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Propylene Carbonate, Trimethylsiloxysilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, Ascorbyl Palmitate.

Tilt: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Tridecyl Trimellitate, Dimethicone, Disteardimonium Hectorite, Silica, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, CI 77891 / Titanium Dioxide, Mica, Trimethylsiloxysilicate, Propylene Carbonate, CI 15850 / Red 6, Alumina, CI 15850 / Red 7 Lake, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 45380 / Red 22 Lake, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 15985 / Yellow 6 Lake, CI 19140 / Yellow 5 Lake, CI 45410 / Red 28 Lake, Ascorbyl Palmitate.

Time: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Mica, Tridecyl Trimellitate, Dimethicone, Disteardimonium Hectorite, CI 77891 / Titanium Dioxide, Silica, Alumina, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, CI 15850 / Red 7 Lake, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 42090 / Blue 1 Lake, CI 77499 / Iron Oxides, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 45410 / Red 28 Lake, Tin Oxide, Ascorbyl Palmitate, CI 19140 / Yellow 5 Lake.

Trap Queen: Isododecane, Calcium Sodium Borosilicate, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, Tridecyl Trimellitate, Silica, CI 15850 / Red 7 Lake, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Mica, CI 77491, CI 77499 / Iron Oxides, Trimethylsiloxysilicate, CI 77891 / Titanium Dioxide, Propylene Carbonate, CI 75470 / Carmine, Dimethicone/Vinyl Dimethicone Crosspolymer, Alumina, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 45410 / Red 28 Lake, Tin Oxide, CI 15985 / Yellow 6 Lake, Ascorbyl Palmitate, CI 19140 / Yellow 5 Lake.

Trivial: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Mica, Tridecyl Trimellitate, Cyclopentasiloxane, CI 77891 / Titanium Dioxide, Dimethicone, Disteardimonium Hectorite, Silica, CI 77491, CI 77492, CI 77499 / Iron Oxides, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 15850 / Red 7 Lake, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 15850 / Red 6, Ascorbyl Palmitate, Alumina, CI 42090 / Blue 1 Lake.

Tryst: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Tridecyl Trimellitate, Disteardimonium Hectorite, Mica, Silica, CI 77891 / Titanium Dioxide, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, CI 15850 / Red 7 Lake, Propylene Carbonate, Alumina, CI 15850 / Red 6, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 45410 / Red 28 Lake, CI 19140 / Yellow 5 Lake, CI 75470 / Carmine, Ascorbyl Palmitate, Tin Oxide.

Twitch: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Mica, Tridecyl Trimellitate, CI 77891 / Titanium Dioxide, Dimethicone, Disteardimonium Hectorite, Silica, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 77491, CI 77499 / Iron Oxides, CI 15850 / Red 7 Lake, Silica [Nano] / Silica, Alumina, Diisopropyl Dimer Dilinoleate, CI 42090 / Blue 1 Lake, CI 45410 / Red 28 Lake, Ascorbyl Palmitate.

WSM: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, Silica, CI 77891 / Titanium Dioxide, Cyclohexasiloxane, Nylon-12, Mica, Dicalcium Phosphate Dihydrate, Tridecyl Trimellitate, CI 15850 / Red 7 Lake, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 77491, CI 77499 / Iron Oxides, Silica [Nano] / Silica, Alumina, Diisopropyl Dimer Dilinoleate, CI 45410 / Red 28 Lake, Ascorbyl Palmitate, CI 42090 / Blue 1 Lake, CI 19140 / Yellow 5 Lake.

ZZ: Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Tridecyl Trimellitate, Dimethicone, Mica, Disteardimonium Hectorite, CI 77891 / Titanium Dioxide, Silica, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, CI 15850 / Red 7 Lake, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 77491, CI 77499 / Iron Oxides, Alumina, CI 45380 / Red 22 Lake, CI 42090 / Blue 1 Lake, Ascorbyl Palmitate, CI 19140 / Yellow 5 Lake.

Brand Overview

Urban Decay At-A-Glance

Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier; bronzing powder; brow products; makeup brushes.

Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.

From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.

Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.

Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.

For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.


Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!