Urban Decay touts Ultimate Ozone Multipurpose Primer Pencil as the "the double-stick tape of the beauty world" and you know what? We agree! This transparent pencil not only helps lock your lip color in place, it also multitasks in other unique ways to perfect your makeup routine.
So how does it work? Ultimate Ozone Multipurpose Primer Pencil goes on clear (even though it looks white in the packaging), and has a solid, silicone-rich texture that softens as you apply it. Once set, the fragrance-free formula offers a tenacious texture that creates an adherent surface for other products to grasp (without feeling sticky). We found it useful for lining the outside of lips to fill in fine lines and prevent lipstick from feathering. It also works great when used all over lips to help lock your lip color in place so it stays put and lasts longer.
Beyond that, we put Ultimate Ozone Multipurpose Primer Pencil to the test correct makeup mistakes as claimed. When we got a little overzealous with our winged eyeliner, Ultimate Ozone Multipurpose Primer Pencil worked like a charm to clean up the outside edge. It won't necessarily completely erase major mistakes, but it absolutely can help expedite cleanup or smooth things out. Although Urban Decay doesn't make any claims about using this pencil to set unruly brows, we tried it in that capacity and it worked great!
We must note that this thick-barreled pencil (smaller than a Chubby Stick but fatter than a normal lip liner) doesn't come with a retractable design or sharpening mechanism, so if you don't already own a larger sized sharpener, you'll need to get one. That inconvenience aside, this pencil still earns our top rating due to its phenomenal performance that lives up to its claims and usefulness for anyone who wears makeup!
Urban Decay At-A-Glance
Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier; bronzing powder; brow products; makeup brushes.
Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.
From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.
Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.
Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.
For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!