Urban Decay expands on its Naked Skin makeup collection with this concealer that the brand says will NEVER (emphasis theirs) settle into fine lines. Although it's certainly not a flawless option, there's enough here to love that makes it worth exploring.
Naked Skin Weightless Complete Coverage Concealer's packaging is standard for this type of product: A clear tube with a doe-foot wand applicator. The fragrance-free concealer feels creamy going on and spreads easily.
Though this does have a pliable texture take note: It dries super-fast! Any blending needs to take place quickly or you'll find yourself with concealer staying put exactly where you applied it, instead of evenly spread. Coverage is initially medium, though it's easily built to the full coverage touted in the name.
We found this did a great job concealing blemishes and facial redness without budging through the day. When it comes to dark circles, coverage is good, though if you have very dry skin around your eyes you'll likely want to opt for a more emollient formula.
Urban Decay says this concealer is hydrating, yet on drier skin it emphasizes dryness, and it also tends to settle into fine lines.
When it comes to the shade range, there are 11 natural-looking options available for very fair to medium skin tones. That's an impressive range that nicely complements the brand's foundation shade range.
Last but not least, the formula contains a good mix of antioxidants for their skincare benefits—and their inclusion helps to justify this concealer's higher price.
If you don't have very dry skin and want a fuller coverage concealer that lasts, this liquid concealer deserves an audition!
Urban Decay At-A-Glance
Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier; bronzing powder; brow products; makeup brushes.
Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.
From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.
Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.
Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.
For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.
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