Urban Decay Eyeshadow Primer Potion Minor Sin
0.33 fl. oz. for $20
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Brand Overview
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Eyeshadow Primer Potion Minor Sin was created due to customer demand for a sheerer version the original "Sin" Primer Potion that Urban Decay created. While the look has somewhat changed, it still leaves a shimmering finish on skin—though it's less "frosty." Just like Urban Decay's Eyeshadow Primer Potion Original, this version does an exceptional job of keeping eyeshadow crease-free and elongates wear time. More to love, some may find its subtle rose gold hue and luminous finish pretty enough to wear alone!

Housed in a squeeze tube with an attached doe-foot wand, Eyeshadow Primer Potion Minor Sin has a creamy silicone consistency that blends effortlessly smooth over skin. A small dab goes a long way, leaving skin with a finely-milled, gleaming finish that beautifully complements shiny and iridescent shadows. It also works surprisingly well under matte shadows, though it can alter their look a bit so you may want to experiment to see what works best for you.

Once you give it a moment to set, the fragrance-free formula dries down to a comfortable matte finish that keeps eyeshadow in place for several hours of fade/crease resistant-wear—even for those with oily skin!

To sum it up, Urban Decay's Eyeshadow Primer Potion Minor Sin is a top-notch option for anyone who wants a luminous eyeshadow base that prevents creasing and elongates wear time. It's sinfully good!

  • Locks shadow in place + prevents creasing.
  • Shimmer finish boosts brilliancy of luminous shadows.
  • Some may find the subtle rose gold hue pretty enough to wear by itself.
  • Fragrance-free formula.
  • None.
Last Updated:04.01.2016
Jar Packaging:No
Tested on animals:No
Community Reviews
24-hour, crease-free shadow, more vibrant color and smoother application. Minor Sin, a champagne shimmer, is a sheerer version of Sin that we reworked based on customer feedback.
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides,Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Brand Overview

Urban Decay At-A-Glance

Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier; bronzing powder; brow products; makeup brushes.

Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.

From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.

Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.

Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.

For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.

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