UltaMinerals Blush
0 fl. oz. for $12
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Brand Overview
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Minerals Blush goes on soft and smooth to give cheeks a natural-looking, rosy glow. The velvety, pressed powder texture imparts sheer but buildable color in a gorgeous array of shades (mostly in the pink family). The subtle luminous finish adds a hint of radiance without going overboard.

Ulta’s claim about infusing the formula with vitamin E “to nourish delicate facial skin” is at best over-exaggerated (vitamin E is not the best ingredient for skin and it wouldn’t stay stable in this packaging, anyway). Nonetheless, this is an attractive, fragrance-free blush that delivers a boost of luminosity!

  • Silky, pressed powder texture blends on smoothly.
  • Attractive shades.
  • Subtle luminous finish adds radiance without going overboard.
  • Buildable color.
  • Fragrance-free.
  • Over exaggerated claims about its benefits.
Last Updated:06.30.2014
Jar Packaging:No
Tested on animals:No
Community Reviews
Mica, Ethylhexyl Palmitate, Zinc Stearate, Kaolin, Sodium Dehydroacetate, Phenoxyethanol, Tocopherol, Ascorbyl Palmitate. May contain: Mica Ci 77019, Titanium Dioxide Ci 77891, Iron Oxides Ci 77491/Ci 77492/ Ci 77499, Carmine Ci 77007, Manganese Violet Ci 77742.

NOTE: Ingredients may vary by shade from the above listing.

Brand Overview

Since Ulta was founded in 1990, the company has continued to carve out a unique position as a specialty beauty store by offering a large selection of upscale and drugstore cosmetics in all price ranges, all under one roof. There are currently over 675 Ulta locations across the United States, and, like Sephora, Ulta sells its own product line right alongside more familiar brands such as Revlon, Murad, and philosophy.

The Ulta Collection offers a variety of basic makeup products, from foundation to eye shadow to lip gloss. Nearly all items in the Ulta Collection are inexpensive, and its lower price point is a major draw.

As with most cosmetics lines, Ulta has its share of good and bad products; however, it seems for every good to great makeup product the line has two average-to-poor options. Testers may or may not be available, so choose wisely.

Among the safer categories of Ulta makeup are the eyeshadows, many of the mascaras, brow products, and most of the foundations, particularly the cream-to-powder and powder formulas.

Despite our enthusiasm for Ulta's large selection of eyeshadow, the quality is inconsistent, especially when it comes to texture and how they apply, even among different shades in the same category. The best way to shop this line is to pay attention to which products we've reviewed favorably and to take extra time to play with the products in-store (assuming the Ulta you frequent keeps testers available).

In recent years, Ulta has branched out from makeup to skin care. Their namesake skin care has the same affordable price point as the makeup, and some of the products are actually quite good. Skip the cleansers, ignore the moisturizers in jar packaging, and forget about the pore-tightening products...the rest is worth exploring, but again, this is not a brand to shop without some knowledge of what you're buying and how it performs.

For more information about Ulta Beauty, visit www.ulta.com.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!