More moisturizer than serum (this contains quite a bit of emollient shea butter oil), this product contains a great mix of ingredients for dry skin. Shea butter oil is joined by silicones, emollient thickeners, urea, paraffin (wax), and sesame oil. Moisturizing dry skin will improve skin's elasticity (something most moisturizers can do), so that part of the claim is true, but a product like this cannot add to nor do much if anything to repair the natural elastin in skin. Sadly, once skin's elastin is damaged there's surprisingly little (we could be bleaker and state "nothing") you can do to fix it—one more reason daily sun protection is so important (sun protection preserves skin's elastin).
Several of the plant extracts in this serum have research showing they can improve discolorations due to sun damage, a benefit Ulta could have bragged about a bit more.
This serum missed our top rating because it contains some potentially problematic plant extracts as well as more fragrance that the peptides called out in the claims. Fragrance isn't skin care and generally poses a risk of irritation, though this serum isn't laden with it, which is why it's rated as it is.
With a few omissions, this serum would rank among the very best options for dry skin, and the price is more than fair.
Formulated with Peptide blend that enhances skin's elasticity. Advanced Protection Factor + (APF +) technology helps skin fight against environmental stressors and all free-radical types to reduce the appearance of fine lines and wrinkles while improving skin tone and texture.
Water, Butyrospermum Parkii ( Shea Butter) Oil, Glyceryl Stearate, Cyclopentasiloxane, Isopropyl Palmitate, Glycerin, Dimethicone, Hydroxyethyl Urea, Paraffin, Butylene Glycol, Polyacrylamide, Sesamum Indicum (Sesame) Seed Oil, Arctostaphylos Uva Ursi Leaf Extract, Betula Alba Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Morus Alba Bark Extract, Saccharomyces Ferment Lysate Extract, Leucojum Aestivum Bulb Extract, Eugenia Caryophyllus (Clove) Flower Extract, Pyrus Malus (Apple) Fruit Extract, Angelica Acutiloba Root Extract, Saposhnikovia Divaricata Root Extract, Pinus Pinaster Wood Extract, Tetrahexyldecyl Ascorbate, Tocopheryl Acetate, Fragrance, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Thioctic Acid, Kaolin, Ascorbyl Glucoside, Sodium PCA, Urea, Trehalose, Polyquaternium-51, Sodium Hyaluronate, Triacetin, Soy Isoflavones, Hydrolyzed Soy Protein, Ursolic Acid, Ilomastat, Propylene Glycol, Steareth-20, N-Hydroxysuccinimide, Chrysin, Polysorbate 20, Carbomer, Panthenol, Caffeine, Propylene Glycol Dicaprylate/Dicaprate, Cetyl Phosphate, Stearyl Alcohol, Cetearyl Alcohol, PEG-40, Castor Oil, Polysilicone-11, Maltodextrin, Papain, Polymethylsisesquioxane/Benzimidazole/Diamond Copolymer, C13-14 Isoparaffin, Polyacrylamide, Laureth-7, Tetrasodium EDTA, BHT, Dehydoacetic Acid, Benzyl Alcohol, Potassium Sorbate, Titanium Dioxide.
Since Ulta was founded in 1990, the company has continued to carve out a unique position as a specialty beauty store by offering a large selection of upscale and drugstore cosmetics in all price ranges, all under one roof. There are currently over 675 Ulta locations across the United States, and, like Sephora, Ulta sells its own product line right alongside more familiar brands such as Revlon, Murad, and philosophy.
The Ulta Collection offers a variety of basic makeup products, from foundation to eye shadow to lip gloss. Nearly all items in the Ulta Collection are inexpensive, and its lower price point is a major draw.
As with most cosmetics lines, Ulta has its share of good and bad products; however, it seems for every good to great makeup product the line has two average-to-poor options. Testers may or may not be available, so choose wisely.
Among the safer categories of Ulta makeup are the eyeshadows, many of the mascaras, brow products, and most of the foundations, particularly the cream-to-powder and powder formulas.
Despite our enthusiasm for Ulta's large selection of eyeshadow, the quality is inconsistent, especially when it comes to texture and how they apply, even among different shades in the same category. The best way to shop this line is to pay attention to which products we've reviewed favorably and to take extra time to play with the products in-store (assuming the Ulta you frequent keeps testers available).
In recent years, Ulta has branched out from makeup to skin care. Their namesake skin care has the same affordable price point as the makeup, and some of the products are actually quite good. Skip the cleansers, ignore the moisturizers in jar packaging, and forget about the pore-tightening products...the rest is worth exploring, but again, this is not a brand to shop without some knowledge of what you're buying and how it performs.
For more information about Ulta Beauty, visit www.ulta.com.
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