03.12.2014
43
UltaColor Coat Cream Eye Shadow
0 fl. oz. for $8
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For a cream shadow, Color Coat has its advantages. The quick dry formula is truly crease-proof. You do have to blend it on quickly, but once set, it stays put without fading throughout the day—the truest sign that you've found a cream eyeshadow worth using!

The shade range could use some expansion, and this plus the shine overload is why it missed our top rating. As is, your only choices are shimmering/metallic hues of gold, beige, pink, blue, plum or silver. The shiny finish will exacerbate wrinkles so if that's an issue for you, pass on this. Depending on how thickly you apply them, the shades can go on sheer or deeply saturated with color.

Although not for everyone, if you have a wrinkle-free eye area and can find a shade that suits you, this is an excellent cream shadow that goes the distance.

Pros:
  • Crease-proof.
  • Doesn't fade.
  • Buildable color.
  • Fragrance-free.
Cons:
  • Must blend quickly.
  • Shade range won't suit everyone.
  • Shiny finish exacerbates wrinkles.
Last Updated:03.12.2014
Jar Packaging:No
Tested on animals:No
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Brand Overview

Since Ulta was founded in 1990, the company has continued to carve out a unique position as a specialty beauty store by offering a large selection of upscale and drugstore cosmetics in all price ranges, all under one roof. There are currently over 675 Ulta locations across the United States, and, like Sephora, Ulta sells its own product line right alongside more familiar brands such as Revlon, Murad, and philosophy.

The Ulta Collection offers a variety of basic makeup products, from foundation to eye shadow to lip gloss. Nearly all items in the Ulta Collection are inexpensive, and its lower price point is a major draw.

As with most cosmetics lines, Ulta has its share of good and bad products; however, it seems for every good to great makeup product the line has two average-to-poor options. Testers may or may not be available, so choose wisely.

Among the safer categories of Ulta makeup are the eyeshadows, many of the mascaras, brow products, and most of the foundations, particularly the cream-to-powder and powder formulas.

Despite our enthusiasm for Ulta's large selection of eyeshadow, the quality is inconsistent, especially when it comes to texture and how they apply, even among different shades in the same category. The best way to shop this line is to pay attention to which products we've reviewed favorably and to take extra time to play with the products in-store (assuming the Ulta you frequent keeps testers available).

In recent years, Ulta has branched out from makeup to skin care. Their namesake skin care has the same affordable price point as the makeup, and some of the products are actually quite good. Skip the cleansers, ignore the moisturizers in jar packaging, and forget about the pore-tightening products...the rest is worth exploring, but again, this is not a brand to shop without some knowledge of what you're buying and how it performs.

For more information about Ulta Beauty, visit www.ulta.com.

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