Tarte CosmeticsAmazonian Clay 12-Hour Blush
0 fl. oz. for $26
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Brand Overview
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The hook with this pressed-powder blush is that it’s made with clay from the banks of the Amazon River. Supposedly, this clay is nutrient rich and the nutrients are said to help your skin, but they don’t. Not only is clay void of the kind of ingredients skin needs to look its best, but also the amount of it in this blush is minuscule at best.

Where this excels is with its beautifully silky, talc-based texture that meshes well with skin. The colors look bold and bright in their compacts, but go on easily, leaving a translucent, blushing-from-within look that’s very impressive.

Although pricey, you get lasting color (although 12 hours is stretching it; those with oily skin will find this doesn’t last quite that long) that enlivens cheeks, and—surprise—almost all of the shades have a matte finish! Blushing Bride has obvious shine, but that’s it. Dollface is great for fair skin, Exposed would work on light to tan skin tones, and Flush is a beautiful deep plum for women of color. If you’re up for a blush color that’s not the typical pink or rose, consider the coral-hued Tipsy for a change of pace.

  • Beautiful texture and smooth, even application.
  • Translucent, blushing-from-within colors, most of which have a matte finish.
  • Shade range has options for fair to dark skin tones.
  • Holds up quite well, although 12 hours is pushing it.
  • Expensive.
  • The Amazonian clay claims are meaningless. Clay can’t transfer anything to skin; all it does is absorb moisture and oil.
Last Updated:12.17.2014
Jar Packaging:No
Tested on animals:No
Community Reviews
Talc, Zinc Stearate, Tricaprylin, Polyethylene, Caprylic/Capric Triglyceride, Cera Alba, PEG-150 Distearate, Lanolin, Laureth-4, Tocopherol, Polysorbate 20, Tetrasodium EDTA, Potassium Sorbate, Chlorphenesin, Ascorbyl Palmitate, Kaolin, Tin Oxide, Mica, Carmine (CI 75470). (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Red 6 And Red 7 Lake (CI 15850), Red 27 Lake (CI 45410), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Blue 1 Lake (CI 42090).

NOTE: Ingredients may vary by shade from the above listing.

Brand Overview

Tarte Cosmetics At-A-Glance

Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, out of a desire to create a cosmetics line that “would prove that glamour can be good for you.” This comes in the form of products that highlight naturally-derived ingredients in their marketing campaigns, and occasionally taking swipes at the concept of synthetics in makeup.

This is ironic, as Tarte uses more than a few beneficial synthetically derived ingredients in their formulas—silicones, synthetic fragrances, preservatives and on and on. However, we’ll forgive them that as what’s ultimately important is whether their products meet your needs, and to that we can say the brand excels in many areas at what they do.

However, a few products are a bit on the pricey side and there are a few iffy shades and textures to consider among their foundations—noted in their respective reviews. A few caveats aside, most of Tarte's foundations, blush options, eye pencils and an ever-expanding range of innovative products demonstrate that color is what they do best.

For more information about Tarte Cosmetics visit www.tartecosmetics.com.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!