Expert Reviews
Community Reviews
Brand Overview
Expert Reviews

Tarte's Brazilliance Self-Tanner is first and foremost a bronzing lotion that provides instant color that washes off with your next shower. It contains a tiny amount of dihydroxyacetone (DHA), the ingredient almost all self-tanners contain, so you get a natural tan color that lasts after the bronze tint washes off.

Overall, this is an intriguing way to bronze your skin. You'll get a great "Brazilian" tan color—if you're willing to take the time to prep skin as directed, and vigorously blend out this thick brown tanning gel for even coverage. For full body application (with prep time) this product can take over an hour to use, and for best results, we suggest taking your time!

We love that this product sets to a believable brown-bronze and doesn't leave skin a bizarre shade of Oompa Loompa orange. Unfortunately, the high amount of fragrance in this product can be sensitizing to skin (especially freshly shaved legs).

This also claims to contain some beneficial ingredients, including the Maracuja oil Tarte uses in other products, but the amounts are miniscule at best. Maracuja oil is from passion fruit, but the benefits are far more myth than fact—it's properties are no more special than hundreds of other plant oils.

A sponge-like Application Mitt is included, which can be a handy way to keep hands clean when applying self-tanner.


  • Leaves skin feeling hydrated and smooth with an even, believable tan.
  • Thick, opaque gel promotes smooth application and doesn't drip.
  • Reusable sponge application mitt works well for keeping hands clean while blending product.


  • Time-consuming application process (over an hour with prep).
  • Contains a high amount of fragrance, plus fragrant ingredients known to be irritating.
  • Pricey.
Last Updated:08.14.2013
Jar Packaging:No
Tested on animals:No
Community Reviews

Infused with pure Maracuja oil to replenish skin, brightening vitamin C, and essential fatty acids, this self-tanner gives you the perfect bronze color every time you apply. It comes with an application mitt to ensure a mess-free, streak-free, and easy sun-kissed look.


Water, Glycerin, Glyceryl Stearate, PEG-100 Stearate, Cetearyl  Alcohol, Dimethicone, Fragrance, Cetyl Alcohol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Phenoxyethanol, Ceteareth-20, Squalane, Aloe Barbadensis Lead Juice, Citric Acid, Potassium Sorbate, Cetyl Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Chlorphenesin, Polysorbate 60, Stearyl Alcohol, Myristyl Alcohol, Amyl Cinnamal, Limonene Sodium Nitrate, Linalool, Silica, Sodium Phosphate, Sodium Acetate, Dihydroxyacetone, Passiflora Edulis Seed Oil, Red 40, Yellow 5, Blue 1

Brand Overview

Tarte Cosmetics At-A-Glance

Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, out of a desire to create a cosmetics line that “would prove that glamour can be good for you.” This comes in the form of products that highlight naturally-derived ingredients in their marketing campaigns, and occasionally taking swipes at the concept of synthetics in makeup.

This is ironic, as Tarte uses more than a few beneficial synthetically derived ingredients in their formulas—silicones, synthetic fragrances, preservatives and on and on. However, we’ll forgive them that as what’s ultimately important is whether their products meet your needs, and to that we can say the brand excels in many areas at what they do.

However, a few products are a bit on the pricey side and there are a few iffy shades and textures to consider among their foundations—noted in their respective reviews. A few caveats aside, most of Tarte's foundations, blush options, eye pencils and an ever-expanding range of innovative products demonstrate that color is what they do best.

For more information about Tarte Cosmetics visit

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

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