Lifted Sweatproof Mascara falls in line with Tarte's "althleisure" collection of makeup geared toward those who don't want to hit the gym totally bare-faced and want their makeup to last through a good aerobic workout. In particular, this mascara is supposed to deliver, "an instant lift and volumizing boost while you sweat, swim or 'Om' without the dreaded raccoon eye." It's an OK option, but falls short in some of its promised performance qualities.
First off, you can't go swimming with this mascara on and expect it not to run. It's somewhat water-resistant and we didn't have an issue with sweat, but it's not as tenaciously waterproof as Tarte claims.
We also need to mention upfront that Lifted Sweatproof Mascara only comes in a brownish-black shade. Even though Tarte advertises it as such, many reviewers on Sephora mention that they were disappointed to discover that it wasn't a black shade upon getting it home, so consider yourself informed.
In terms of overall performance, this mascara ends up being just so-so. It adds a pinch of thickness and length, which feels about right for what you'd expect of a "gym" mascara. Where the formula excels is in holding lash curl; where it falters is in the somewhat clumpy application.
Thankfully, the fragrance-free formula isn't difficult to remove with the help of a makeup remover.
All in all, this is an OK option, but hitting the gym in a waterproof mascara from the drugstore can work just as well, if not better…for a fraction of the price. See our top-rated waterproof mascaras for superior options.
Tarte Cosmetics At-A-Glance
Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, out of a desire to create a cosmetics line that “would prove that glamour can be good for you.” This comes in the form of products that highlight naturally-derived ingredients in their marketing campaigns, and occasionally taking swipes at the concept of synthetics in makeup.
This is ironic, as Tarte uses more than a few beneficial synthetically derived ingredients in their formulas—silicones, synthetic fragrances, preservatives and on and on. However, we’ll forgive them that as what’s ultimately important is whether their products meet your needs, and to that we can say the brand excels in many areas at what they do.
However, a few products are a bit on the pricey side and there are a few iffy shades and textures to consider among their foundations—noted in their respective reviews. A few caveats aside, most of Tarte's foundations, blush options, eye pencils and an ever-expanding range of innovative products demonstrate that color is what they do best.
For more information about Tarte Cosmetics visit www.tartecosmetics.com.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!
Last modified: February 16, 2017
This policy applies to information we may collect via the Site and via email, text, or other electronic messages between you and us.
This policy does not apply to information collected when you communicate with us by any other means, including through other websites operated by us or a third party or information about you collected by a third party.
By accessing or using the Site, you agree to this policy. If you do not agree with this policy, then you should not access or use the Site. This policy may change from time to time. Your continued use of the Site after we make changes constitutes your acceptance of those changes.
INFORMATION WE MAY COLLECT ABOUT YOU
We may collect Personal Information and Non-Personal Information from you when you use the Site:
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Unfortunately, the transmission of information via the Internet is not completely secure. Although we have measures in place to protect your Personal Information, we cannot guarantee the security of your Personal Information. You understand that you are providing your Personal Information to us at your own risk. We are not responsible for failure or circumvention of any privacy settings or security measures we may have in place to protect your Personal Information.
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We do not knowingly collect Personal Information from children under the age of 13. If you are under the age of 13, you should not make a purchase, register, or submit Personal Information to us. If we learn that we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any Personal Information from or about a child under 13, please contact us at custserv@PaulasChoice.com.
We may modify or amend this policy from time to time. The date this policy was last revised is identified at the top of the page and the terms of this policy are effective as of that date.
To ask questions or provide comments about this policy and our privacy practices, contact us at:
Paula’s Choice, LLC
Attn: Client Services
705 5th Ave. South, Suite 200
Seattle, WA 98104
Last Modified: February 14, 2017
Changes to the Terms
We reserve the right to revise and update these Terms from time to time in our sole discretion. All changes are effective immediately when we post them. Your continued use of the Site following the posting of revised Terms means that you accept and agree to the changes.
Reliance on Information Contained on this Site; Disclaimer
The information presented on or through the Site is made available solely for general information purposes, and reflects Paula Begoun’s, and her team's, opinions, perceptions, and knowledge about the marketing, selling, and use of makeup and skin-care products. The information presented on or through the Site does not constitute medical advice, or an attempt to diagnose or treat any skin problem, disease, or skin condition.
We do not warrant the accuracy, completeness or usefulness of the information on this Site. Any reliance you place on such information is strictly at your own risk. We disclaim all liability and responsibility arising from any reliance placed on such materials by you or any other visitor to the Site, or by anyone who may be informed of any of its contents. Some people may find success with a particular product that is not recommended or even mentioned on this Site, or they may be partial to a skin-care routine Paula and her team have reviewed negatively. More important, because everyone's skin can, and probably will, react to an external stimulus at some time, any product could cause a negative reaction on skin at one time or another. If you develop skin sensitivity to a cosmetic, stop using it immediately and consult your physician. If you need medical advice about your skin, consult a dermatologist or physician.
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Any feedback you provide regarding the Site or Paula’s Choice is deemed non-confidential and non-proprietary and Paula’s Choice is free to use such information on an unrestricted basis, without any compensation to you or any other person or party.
Without limiting the foregoing, User Contributions must not:
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Limitation on Time to File Claims
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To ask questions or provide comments about these Terms, contact us at:
Paula’s Choice, LLC
Attn: Client Services
705 5th Ave. South, Suite 200
Seattle, WA 98104