Tarte CosmeticsBB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30
1 fl. oz. for $34
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Expert Reviews

This fragrance-free tinted primer has a lot going for it, but the shortcomings are hard to ignore. Applied sparingly, this smoothes skin, helps disguise the appearance of enlarged pores, and increases the overall wear time of any makeup applied over it. That's what any good primer does, although a lightweight serum loaded with anti-aging ingredients can do the same thing.

The available shades are suitable for light to medium-light skin tones, but are workable only when sheered out; when applied liberally, the texture becomes tacky and uneven, and all of the shades begin to look unnatural. Unfortunately, to get the full benefit of the broad-spectrum SPF 30 sun protection, liberal application is necessary (as with all sun protection products), and the texture and color issues are certainly a deterrent to liberal application. If you're thinking this is a time-saver because of its sun protection, you'll need to pair it with another SPF-rated product that you can apply liberally.

Overall, this primer is more trouble than it's worth. An antioxidant-infused foundation (or tinted moisturizer) with sunscreen would be a much better option; for better options, check out our list of Best Products.

  • Fragrance-free.
  • Smoothes skin, helps disguise enlarged pores.
  • Increases overall wear time of makeup.
  • Color and texture become unnatural and tacky when applied liberally.
  • Overpriced.
Last Updated:12.17.2014
Jar Packaging:No
Tested on animals:No
Community Reviews

Active: Titanium Dioxide (4.55%), Zinc Oxide (3.5%); Other Ingredients: Cyclopentasiloxane, Isododecane, Polysilicone-11, Mica, Polymethylsilsesquioxane, Hexyl Laurate, PEG-10 Dimethicone, Alumina, Triethoxycaprylylsilane, Dipalmitoyl Hydroxyproline, Diamond Powder, Iron Oxides.

Brand Overview

Tarte Cosmetics At-A-Glance

Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, out of a desire to create a cosmetics line that “would prove that glamour can be good for you.” This comes in the form of products that highlight naturally-derived ingredients in their marketing campaigns, and occasionally taking swipes at the concept of synthetics in makeup.

This is ironic, as Tarte uses more than a few beneficial synthetically derived ingredients in their formulas—silicones, synthetic fragrances, preservatives and on and on. However, we’ll forgive them that as what’s ultimately important is whether their products meet your needs, and to that we can say the brand excels in many areas at what they do.

However, a few products are a bit on the pricey side and there are a few iffy shades and textures to consider among their foundations—noted in their respective reviews. A few caveats aside, most of Tarte's foundations, blush options, eye pencils and an ever-expanding range of innovative products demonstrate that color is what they do best.

For more information about Tarte Cosmetics visit www.tartecosmetics.com.

About the Experts

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