Eye makeup can be one of the most fun parts of a beauty routine, but eyeshadows that fade and crease throughout the day can make even the most beautiful shades a pain to wear. Sonia Kashuk's Extreme Wear Eye Primer claims it can eliminate this problem thanks for a formula that ensures shadows stay put where you apply them. Unfortunately, its performance doesn't quite fit the bill, which is why it earned an average rating.
Extreme Wear Eye Primer comes in a glass pot with a screw-top lid. Inside is a fragrance-free, medium nude-toned paste that warms to a thinner texture if you use your fingers to apply it. The texture still remains somewhat tacky as you put it on, dragging slightly on skin—it doesn't "glide" on as Sonia Kashuk describes. We found it's more effective to pat this on to lids rather than spread it over them.
The texture isn't necessarily a negative, as the slight tackiness helps eyeshadows adhere more readily than if it were overly emollient—but its texture is something to consider if this isn't your preference in primers (and if the smooth factor advertised is a selling point for you). We did find this enhanced the color quality of both cream and powder shadows, making the colors appear bolder upon initial application than if they were applied on their own.
Extreme Wear Eye Primer also helps shadows last longer in terms of color intensity, extending their wear and delaying any noticeable fading by a couple of hours. Unfortunately, it did not make any difference in preventing or slowing down creasing in eye shadows. We could still see noticeable creasing within a couple of hours following application with powder formulas, and this was even more pronounced with cream eyeshadows that have emollient textures.
Overall, while Sonia Kashuk's Extreme Wear Eye Primer can help improve both the color quality and delay fading of your eyeshadow, the fact that shadows still crease while it's on means it doesn't rank with the best eye primers on the market, or even in comparison to just using a good concealer as a primer. We recommend instead one of the options on our list of Best Eyeshadow Primers.
Sonia Kashuk At-A-Glance
Strengths: Affordable and widely available (though exclusive to Target stores); good makeup remover; the makeup is still the star attraction, with impressive options for foundation, powder, blush, lip color, eyeliner and especially makeup brushes.
Weaknesses: The concealers, eye pencil, and brow shapers are a letdown; the makeup palettes may seem convenient, but several of the included products perform poorly.
Perhaps best known for her years of work with supermodel Cindy Crawford, makeup artist Sonia Kashuk's well-chosen selection of makeup has been available exclusively at Target stores since the mid-1990s.
Kashuk's brushes have been a strong point, and now that they've been redone they're better than ever, and still affordable. This is definitely a makeup collection worth visiting, and you'll find some premium options among Kashuk's powder foundation, regular powders, and blush. Several other products, from foundation to lipsticks, are also worthy of attention, though this is not a line that caters to darker skin tones. Ironically, it's the latest cosmetic products that met with the most critical reviews, largely due to poor execution or their gimmicky nature.
Note: Sonia Kashuk products are also available at select Bloomingdales locations in New York and California. The company also maintains freestanding stores in New York and New Jersey.
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