05.12.2014
708
Smashbox24 Hour Photo Finish Shadow Primer
0 fl. oz. for $21
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Before we say anything about the performance of this eyeshadow primer, a note about the 24 hour claim: don't put this to the test! We don't recommend wearing any makeup for 24 hours, as at some point you're going to need to sleep and sleeping in makeup is bad for your skin, not to mention a leading cause of waking up to puffy, red eyes.

What sets this fragrance-free primer apart from others is its texture. While most primers (both for shadows and foundations) are gel-like in nature, this one is more of a thick, waxy balm. That might be off-putting initially, but it begins to "warm up" once you work it between your fingers and get softer, making it easy to apply to eyelids.

The primer does go on smoothly, though the texture remains a bit "sticky" and waxy until it's had about a minute to dry. Apply your shadow before the primer fully sets and you will have a difficult time blending because the shadow will drag across the somewhat tacky surface. Once this has set, you'll have a much easier time applying your shadow, so don't be too hasty.

This primer makes the color intensity of the shadow you're wearing stronger, and it will not budge all day long. We tried to get this to move, even rubbing our finger on our eye design, and it didn't waver – this primer definitely increases shadow wear time with no creasing, fading, or flaking throughout the day.

Just remember – let this set! Once you've made it past the learning curve, you're left with a primer that does what it says, and does it very well.

Pros:
  • Improves the color intensity of shadows placed over it.
  • Keeps shadow in place all day long – no fading, flaking, or creasing.
  • Enhances eyeshadow application.
  • Fragrance-free, gentle formula.
  • Follow our application suggestions for best results.
Cons:
  • There's definitely a learning curve to getting this on right.
Last Updated:04.14.2017
Jar Packaging:No
Tested on animals:No
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Smashbox At-A-Glance

Two interesting things about Smashbox are that its name refers to the early, accordion-style cameras and that Smashbox is first and foremost a Hollywood-based photography studio. The company's creators, Dean and Davis Factor, have their heritage in makeup—their great-grandfather was the legendary makeup artist Max Factor. The makeup, which debuted in 1996, began as a collection of trendy and fashion-forward colors coupled with a pleasingly neutral palette of foundations, concealers, and powders. Nowadays, there are exceptional options to choose from, but also some color products that fall short due to too sheer formulas or other issues noted in their respective reviews.

Where Smashbox has lived up to their Hollywood makeup pedigree is with a few standout formulas, including impressive lip products as well as excellent foundations, BB and CC cream options. Of course, the brand is also well-known for their range of makeup primers—whether that’s a necessary step is up for debate—but nevertheless they do offer a few products in this category that are worth considering.

For more information about Smashbox, now owned by Estee Lauder visit www.smashbox.com.

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