Simple Replenishing Rich Moisturiser
4.2 fl. oz. for $9.99
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Brand Overview
Expert Reviews

Given its name, Simple's Replenishing Rich Moisturizer sounds like it delivers heavy-duty hydration. Unfortunately, while it's not bad, it just doesn't have what it takes to rank among the very best, or even the good, moisturizers out there.

This lotion-textured moisturizer comes in an opaque bottle with a flip-top cap. It's fragrance free and delivers instant moisture to skin, thanks to the inclusion of emollients and some skin-renewing ingredients. It absorbs quickly without leaving a greasy feel, making it especially good for use on hands (although it isn't marketed as a hand cream).

So, why doesn't this rate higher? Because it is really an average formula that lacks state-of-the-art beneficial ingredients to help skin look and feel smoother and plumper and to help fight the look of aging. This claims to double skin's hydration, which would be nice, but skin needs so much more than that! Your skin also needs antioxidants, skin-replenishing ingredients, and skin-renewing ingredients to truly look and feel better.

As is, the only thing Replenishing Rich Moisturizer has is a great price point, but in this case it isn't a bargain for your skin.

  • Contains a couple of good skin-replenishing ingredients.
  • Inexpensive.
  • Fragrance free.
  • Formula is below average, lacking state-of-the-art ingredients for skin.
Last Updated:10.19.2016
Jar Packaging:No
Tested on animals:Yes
Community Reviews
Our Replenishing Rich Moisturizer leaves your skin replenished and nourished all day long, instantly doubling skin’s hydration. Plus it’s a perfect blend of our purest possible skin loving ingredients with an added vitamin.
Water, Caprylic/Capric Triglyceride, Glycerin, Polyglyceryl-3 Methylglucose Distearate, Stearyl Alcohol, Panthenol, Tocopheryl Acetate, Polyacrylamide, Stearic Acid, C13-14 Isoparaffin, Caprylyl Glycol, Laureth-7, Allantoin, Pentylene Glycol, Bisabolol, Disodium EDTA, Lactic Acid, Sodium Lactate, Serine, Urea, Sorbitol, Sodium Chloride, Phenoxyethanol.
Brand Overview

Simple At-A-Glance

Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well… simple, though not necessarily unique. Back the and presently, the brand’s claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.

For the most part, we’re happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.

That doesn’t mean there aren’t a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.

Note that if your sensitive skin is accompanied by redness, Simple simply doesn’t go far enough. Minimalist formulas are one thing if you’re operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. That’s one area where Simple falters. Maybe the next revamp will correct this deficiency—what’s been done to date has us encouraged, but we wouldn’t go so far as to agree that the team behind Simple are “Sensitive Skin Experts” just yet!

For more information about Simple products, owned by Unilever, visit www.simpleskincare.com. Note that Simple does not provide a Customer Service phone number on their U.S. website.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

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