Simple Moisturizing Facial Wash
5 fl. oz. for $4.99
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Brand Overview
Expert Reviews

Simple's Moisturizing Facial Wash has been reformulated since our original review of the product, and we're happy to say that this update is an upgrade in our book!

The first version of Moisturizing Facial Wash contained some good ingredients to cleanse normal to dry skin, but it also included fragrant rose geranium oil, which has the potential to aggravate skin (particularly temperamental skin, the skin type which Simple's marketing skews toward).

This latest version eliminates the fragrant oils (in fact, it's fragrance free) and keeps what was good about the original. This new formula features only gentle cleansing agents alongside some skin-soothing ingredients. We found that the gel-like texture was easy to use and effective in removing dirt, oil, and makeup, and that it rinsed cleanly without making skin feel dry or tight.

Bravo to Simple for stepping up this cleanser, which is now among our top recommendations for normal to dry skin, and it's a beauty bargain!

  • Gentle cleansing agents effectively remove dirt, oil, and makeup.
  • Rinses cleanly without making skin feel dry.
  • Impressive (and inexpensive) soothing formula.
  • Fragrance free.
  • None.
Last Updated:09.08.2016
Jar Packaging:No
Tested on animals:Yes
Community Reviews
Our Moisturizing Facial Wash leaves your skin thoroughly cleansed and nourished, plus it's a perfect blend of our purest possible skin loving ingredients with added vitamins.
Water, Sodium Laureth Sulfate, Decyl Glucoside, Cocamidopropyl Betaine, Propylene Glycol, PEG-55 Propylene Glycol Oleate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Panthenol, Tocopheryl Acetate, Allantoin, Bisabolol, Glycol Distearate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Citric Acid, Polyquaternium-39, Laureth-10, Cocamide MEA, Disodium EDTA.
Brand Overview

Simple At-A-Glance

Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well… simple, though not necessarily unique. Back the and presently, the brand’s claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.

For the most part, we’re happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.

That doesn’t mean there aren’t a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.

Note that if your sensitive skin is accompanied by redness, Simple simply doesn’t go far enough. Minimalist formulas are one thing if you’re operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. That’s one area where Simple falters. Maybe the next revamp will correct this deficiency—what’s been done to date has us encouraged, but we wouldn’t go so far as to agree that the team behind Simple are “Sensitive Skin Experts” just yet!

For more information about Simple products, owned by Unilever, visit www.simpleskincare.com. Note that Simple does not provide a Customer Service phone number on their U.S. website.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

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