Simple Micellar Makeup Remover Wipes
25 wipes for $6.99
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Brand Overview
Expert Reviews

Simple Skincare parlayed the concept of their liquid Micellar Cleansing Water into Micellear Makeup Remover Wipes, and the overall results are good. No, the wipes don't have the same ingredient list as the Cleansing Water, but both formulas are gentle, fragrance-free, and unlikely to irritate sensitive skin. In fact, these wipes are great for all skin types except oily (we explain why below).

First, let's touch on the whole concept of "Micellar," which has become a bit of a buzzword in the category of facial cleansers and makeup removers. Micellar involves micelles, which are a type of charged particle—this is actually true of many cleansing agents. Micelle technology is one way of explaining how any surfactant (which this product and thousands of other cleansers contain) combines with water and interacts with oils (such as the sebum our skin produces) to clean any surface, including skin. Micelle technology is one of many methods to formulate a cleanser; it's not an "advanced" method, but there's nothing inherently wrong with it, either.

Micelle chat aside, how do these cloths work to remove makeup, and how do they feel on skin? In terms of makeup removal, the gentle formula works surprisingly well! However, we found that for complete makeup removal two cloths were needed to ensure no traces of makeup were left behind (and we used both sides of the cloth). If you find this to be true for you, that means the allotment of 25 cloths won't last even two weeks, so this isn't the most cost-effective way to remove makeup!

The cloths removed regular mascara pretty well, but struggled a bit with waterproof mascara. For best results, we suspect most who routinely apply waterproof mascara will prefer a "stronger" product to ensure every last speck of it is removed.

As mentioned above, these cloths are well made and feel nice when massaged over skin. The cleansing solution doesn't leave a sticky or tacky residue, but enough of a moisturizing film is left that those with oily skin probably won't be happy (a water-soluble cleanser you rinse off will likely be better for you).

Micellar Makeup Remover Wipes are a good option for removing most types of makeup. The soft cloths hold up well, the formula steeped into each cloth won't dry out skin or feel sticky once dried, and its gentle enough for sensitive skin (we'd even recommend these wipes to those with rosacea). All in all, not a bad product—just one to consider carefully if you wear more than minimal makeup and plan to use these wipes as your main cleanser; you'll be replacing them quite often!

  • Gentle, well-made soft cloths don't fall apart or "shred" during use.
  • Gentle, fragrance-free formula doesn't require rinsing.
  • Removes most types of makeup without excess tugging or rubbing.
  • Leaves skin feeling soft and hydrated, not dry and tight.
  • Not the most cost-effective way to remove makeup; most will find two cloths are needed.
  • Not adept at completely removing tenacious or waterproof makeup formulas.
Last Updated:11.10.2015
Jar Packaging:No
Tested on animals:Yes
Community Reviews
Simple® Micellar Makeup Remover Wipes cleanse your face easily, with skin-loving ingredients and multi-vitamins. Skin is left feeling clean, instantly refreshed and hydrated.

Water (Aqua), Cetearyl Isononanoate, Panthenol, Phenoxyethanol, Glycerin, Sodium Citrate, Ceteareth-20, Cetearyl Alcohol, Glyceryl Stearate, Ceteareth-12, Benzoic Acid, Dehydroacetic Acid, Disodium EDTA, Tocopheryl Acetate. *Note: Ingredients listed here taken directly from product’s package.

Brand Overview

Simple At-A-Glance

Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well… simple, though not necessarily unique. Back the and presently, the brand’s claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.

For the most part, we’re happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.

That doesn’t mean there aren’t a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.

Note that if your sensitive skin is accompanied by redness, Simple simply doesn’t go far enough. Minimalist formulas are one thing if you’re operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. That’s one area where Simple falters. Maybe the next revamp will correct this deficiency—what’s been done to date has us encouraged, but we wouldn’t go so far as to agree that the team behind Simple are “Sensitive Skin Experts” just yet!

For more information about Simple products, owned by Unilever, visit www.simpleskincare.com. Note that Simple does not provide a Customer Service phone number on their U.S. website.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

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