Simple Micellar Cleansing Water
6.7 fl. oz. for $6.99
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Brand Overview
Expert Reviews

Micellar Cleansing Water is a gentle fluid cleanser with an ingredient list that reads more like a gentle liquid makeup remover than a standard water-soluble cleanser. And not surprisingly, it’s applied exactly the same way, with a cotton pad that you wipe over the face, no need to rinse. Big deal, right?

So what of the micellar name? Is it really as advanced as Simple says? In a word, no. Micellar involves micelles, which are a type of electrically charged particle. Micelle technology is one way of explaining how any surfactant (which this product and thousands of other cleansers contain) combines with water and interacts with oils (such as the sebum our skin produces) to clean any surface, including skin. Micelle technology is one of many methods to formulate a cleanser; it’s not an “advanced” method, but there’s nothing inherently wrong with it, either.

Micellar Cleansing Water is best for normal to dry or sensitive skin. The fragrance-free formula is gentle, but too mild for those with oily or breakout-prone skin. Since this is meant to be left on skin, it’s good that it contains a couple of anti-irritants plus the cell-communicating ingredient niacinamide.

Note that this cleanser/makeup remover is not adept at removing waterproof or long-wearing makeup. For those you’ll want an oil- or silicone-based makeup remover or a regular cleanser that cleans more thoroughly than this can.


  • Fragrance-free, mild formula.
  • Unlikely to irritate skin or cause sensitivity.
  • Contains anti-irritants.
  • Inexpensive.


  • Not adept at removing long-wearing makeup.
  • Won’t cleanse as thoroughly as a regular facial cleanser.
Last Updated:07.16.2015
Jar Packaging:No
Tested on animals:Yes
Community Reviews

Our Micellar Water is a perfect blend of multi-vitamins, skin loving ingredients and gentle cleansers to cleanse the skin while removing make-up.  Skin is left feeling clean & hydrated.


Water, Hexylene Glycol, Glycerin, Chamomilla Recutita (Matricaria) Flower Extract, Panthenol, Niacinamide, Sodium Ascorbyl Phosphate, PEG-6 Caprylic/Capric Glycerides, DMDM Hydantoin, Cetrimonium Chloride, Tetrasodium EDTA, Citric Acid, Potassium Chloride, Sodium Chloride, Iodopropynyl Butylcarbamate.

Brand Overview

Simple At-A-Glance

Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well… simple, though not necessarily unique. Back the and presently, the brand’s claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.

For the most part, we’re happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.

That doesn’t mean there aren’t a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.

Note that if your sensitive skin is accompanied by redness, Simple simply doesn’t go far enough. Minimalist formulas are one thing if you’re operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. That’s one area where Simple falters. Maybe the next revamp will correct this deficiency—what’s been done to date has us encouraged, but we wouldn’t go so far as to agree that the team behind Simple are “Sensitive Skin Experts” just yet!

For more information about Simple products, owned by Unilever, visit www.simpleskincare.com. Note that Simple does not provide a Customer Service phone number on their U.S. website.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

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