Simple Exfoliating Facial Wipes
25 wipes for $4.49
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Brand Overview
Expert Reviews

Exfoliating Facial Wipes carry on Simple's tradition of simple, gentle cleansing formulas and while that's great, there are a couple of significant drawbacks that keep us from recommending these fragrance-free cleansing cloths.

The big obstacle is how the cloths themselves feel: They're thinner than most cleansing cloths, and rougher, too—they actually feel scratchy on skin, as if you're removing makeup with a damp paper towel. Not too soothing!

Speaking of makeup removal, these cloths fail there, too, at least when it comes to taking all your eye makeup off. The extra effort for unsatisfactory results plus the rough feel these cleansing cloths have make the cleansing experience far from luxurious!

One more comment: Due to the less effective nature of these cloths and their smaller size, you'll likely need more than one per use, which means you'll go through the entire package in a coupe of weeks. So, despite their low price, these aren't much of a beauty bargain—or a great idea for anyone's skin! See our list of Best Cleansers for superior options.

  • Gentle cleansing agents.
  • Fragrance free.
  • Not adept at removing makeup, especially eye makeup.
  • The cloths are thin and feel uncomfortably scratchy on skin, as if cleansing with a plain paper towel.
  • You'll likely need more than one cloth per use, making these less cost-effective.
Last Updated:09.19.2016
Jar Packaging:No
Tested on animals:Yes
Community Reviews
Our Exfoliating Facial Wipes gently lift dead skin cells to leave your skin revived and revitalized, plus they contain a perfect blend of our purest possible skin loving ingredients with added vitamins.
Water (Aqua), Cetearyl Isononanoate, Panthenol, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Glycerin, Cetearyl Alcohol, Ceteareth-20, Glyceryl Stearate, Cetearth-12, Sodium Citrate, Disodium EDTA, Phenoxyethanol, Sodium Benzoate, Sodium Dehydroacetate
Brand Overview

Simple At-A-Glance

Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well… simple, though not necessarily unique. Back the and presently, the brand’s claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.

For the most part, we’re happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.

That doesn’t mean there aren’t a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.

Note that if your sensitive skin is accompanied by redness, Simple simply doesn’t go far enough. Minimalist formulas are one thing if you’re operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. That’s one area where Simple falters. Maybe the next revamp will correct this deficiency—what’s been done to date has us encouraged, but we wouldn’t go so far as to agree that the team behind Simple are “Sensitive Skin Experts” just yet!

For more information about Simple products, owned by Unilever, visit www.simpleskincare.com. Note that Simple does not provide a Customer Service phone number on their U.S. website.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

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