Simple Dual Effect Eye Make-Up Remover
3.5 fl. oz. for $7.99
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Brand Overview
Expert Reviews

Dual-phase eye-makeup removers are nothing new, but Simple's straightforward take on the concept earns our highest rating because it's effective while still being gentle (even for sensitive skin).

Dual Effect Eye Make-Up Remover comes in a clear plastic bottle so you can see the two "phases" of the formula (a watery liquid and an oil-like fluid on top) that you mix together by shaking it. Though Simple refers to it as a "caring cleansing oil" in the claims for this product, there's actually no oil present, it's simply the texture of some of the cleansing ingredients included.

This features gentle detergent cleansers that work effectively to remove even waterproof eye makeup (and other makeup as well; we found it did a good job removing lipstick and foundation, too). It's fragrance free and doesn't leave a greasy feel on skin, even if you opt to use it after washing your face.

Though the formula doesn't feature a lot of bells and whistles, it's, well, simple! Still, simplicity has its place and this makeup remover does what it says, and for a reasonable price, too!

  • Gentle detergent cleansers effectively remove even waterproof makeup.
  • Fragrance free.
  • Doesn't leave skin feeling greasy.
  • A beauty bargain.
  • None.
Last Updated:09.12.2016
Jar Packaging:No
Tested on animals:Yes
Community Reviews
Simple’s most effective eye make-up remover is made of two parts, a caring cleansing oil and a refreshing vitamin water, for gentle yet effective cleansing of the most delicate skin area. Our Dual Effect Eye Make-Up Remover removes even stubborn, waterproof make-up without unnecessary rubbing and leaves behind soft, clean nourished skin and perfectly conditioned lashes.
Water, Poloxamer 184, Butylene Glycol, PEG-20 Glyceryl Laurate, Ceteth-20, Panthenol, Ascorbic Acid, Laureth-23, DMDM Hydantoin, Disodium Phosphate, Sodium Phosphate, Calcium Disodium EDTA, Iodopropynl Butylcarbamate, Citric Acid.
Brand Overview

Simple At-A-Glance

Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well… simple, though not necessarily unique. Back the and presently, the brand’s claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.

For the most part, we’re happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.

That doesn’t mean there aren’t a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.

Note that if your sensitive skin is accompanied by redness, Simple simply doesn’t go far enough. Minimalist formulas are one thing if you’re operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. That’s one area where Simple falters. Maybe the next revamp will correct this deficiency—what’s been done to date has us encouraged, but we wouldn’t go so far as to agree that the team behind Simple are “Sensitive Skin Experts” just yet!

For more information about Simple products, owned by Unilever, visit www.simpleskincare.com. Note that Simple does not provide a Customer Service phone number on their U.S. website.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

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