Simple Cleansing Facial Wipes
25 wipes for $5.99
Expert Rating
Community Rating (6)Write a Review
Expert Reviews
Community Reviews
Brand Overview
Expert Reviews

Simple's Cleansing Facial Wipes are a no-frills approach to wiping off the day's dirt and makeup. We do, however, have a few concerns, which means this could be a love/hate relationship with these cleansing wipes.

These wipes are packaged in a compact plastic pack with a re-sealable adhesive cover. The wipes themselves are remarkably soft and cloth-like, each saturated with plenty of cleanser, but not so much that they're drippy or messy to use.

The cleansing solution is fragrance free, which is always good news for skin. It contains gentle cleansing agents and some skin-soothing and skin-replenishing ingredients (like panthenol, tocopheryl acetate, and cetearyl alcohol), and is suitable even for skin that's easily aggravated.

The only drawback, which can be a pretty major drawback for some, is that it takes extra effort to remove tenacious waterproof or heavy makeup, meaning you'll have to use two or three wipes to get all of it off instead of just one, and that makes a pack of 25 pretty pricey in the long run. Other than that, these are a great option. So, if you wear minimal makeup and need only one wipe to feel clean and refreshed, it certainly has a budget-friendly price.

  • Fragrance free.
  • Effective at removing dirt, oil, and most kinds of makeup.
  • Contains some good skin-replenishing and skin-soothing ingredients.
  • Extra effort is required to remove waterproof or heavy makeup.
Last Updated:10.20.2016
Jar Packaging:No
Tested on animals:Yes
Community Reviews

Our Cleansing Facial Wipes refresh and nourish your skin plus remove waterproof mascara. Our wipes contain a perfect blend of our purest possible skin loving ingredients with an added vitamin.


Water (Aqua), Cetearyl Isononanoate, Panthenol, Glycerin, Glyceryl Stearate, Cetearyl Alcohol, Ceteareth-20, Ceteareth-12, Sodium Citrate, 2-Bromo-2-Nitropropane-1,3-Diol, Disodium EDTA, Phenoxyethanol, Methylparaben, Propylparaben

Brand Overview

Simple At-A-Glance

Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well… simple, though not necessarily unique. Back the and presently, the brand’s claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.

For the most part, we’re happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.

That doesn’t mean there aren’t a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.

Note that if your sensitive skin is accompanied by redness, Simple simply doesn’t go far enough. Minimalist formulas are one thing if you’re operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. That’s one area where Simple falters. Maybe the next revamp will correct this deficiency—what’s been done to date has us encouraged, but we wouldn’t go so far as to agree that the team behind Simple are “Sensitive Skin Experts” just yet!

For more information about Simple products, owned by Unilever, visit www.simpleskincare.com. Note that Simple does not provide a Customer Service phone number on their U.S. website.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!