RimmelWonder’Lash Mascara Waterproof
0 fl. oz. for $8.99
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The first thing you’ll notice about this mascara is its oversized brush, which can take some work to get used to. The size means it will coat all your lashes in one go, but you can also get some mascara on your eyelids if you don’t take it easy.

As for the mascara itself, Rimmel says the argan oil is included to help this formula glide across lashes with ease – and no clumps. We did find that the application was very smooth, with not a clump in sight after several coats, but this feature has nothing to do with the argan oil, if anything, oils prevent mascara from staying on lashes.

This mascara provides some length, volume, and curl to lashes, though not in a great amount. If you’re looking for a more dramatic result, you’ll definitely have to look elsewhere. It doesn’t flake throughout the day, but does smudge a bit by the end of its wear time – which its non-waterproof counterpart does not, making that the preferred option of the two. It is easily removed with a water-soluble cleanser, which is a bit odd, because most waterproof mascaras require more effort to remove (and this mascara is waterproof, not smearing when lashes get wet).

This isn’t a terrible mascara, but there are better options. If you want to give an argan oil mascara a try, we suggest the non-waterproof version of this mascara, as it does the superior job!


  • Formula glides smoothly through lashes without clumping, even after several coats.
  • Provides some length, volume, and curl to lashes.
  • Comes off easily with a water-soluble cleanser.


  • Oversized brush can take some practice to get used to.
  • Those desiring a big increase in lash volume, length, or curl will have to look elsewhere.
  • Smudges toward the end of its wear time.
Last Updated:01.23.2015
Jar Packaging:No
Tested on animals:Yes
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Rimmel At-A-Glance

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.

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