When shopping for a truly matte-finish foundation, you may have noticed that the options are slim to none at the drugstore. Imagine our surprise with Rimmel's Stay Matte Liquid Mousse Foundation: This is an excellent fragrance-free addition from the drugstore lineup. For most, the name is to be taken seriously, as this can absolutely "stay" matte for most of the workday.
Packaged in a tube, this formula is best for oily to combination skin (even acne-prone skin) and provides medium to full coverage. Among the eight shades, there are options for very fair to medium skin tones—those with deeper or very tan complexions won't find an option here. All eight shades are neutral, with nary a peach, yellow, or overly pink-toned option among them.
While the finish is natural looking, it's mousse-like texture builds coverage rapidly—a little of this formula goes a long way. In fact, because of its somewhat unique texture and coverage, we recommend experimenting by buffing it on with a foundation brush or sponge, because your fingers can easily deposit more product than you need.
Given its matte finish, the Stay Matte Liquid Mousse Foundation dries quickly, so it may take an application or two before you get the hang of it—all qualities that you'll find consistent with very matte formulas like this.
A feather light, oil free formula with an airy mousse texture that won’t feel heavy or greasy. Delivers all day shine control and blends flawlessly for a natural looking matte finish. Minimizes the appearance of pores. The weight is over – finally, shine has met its matte. 8 available shades
Cyclopentasiloxane, Dicaprylyl Ether, Water, Isododecane, Talc, Trihydroxystearin, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica Dimethyl Silylate, Ethylhexyl Methoxycinnamate, Polyglyceryl 3 Beeswax, Sorbitan Sesquioleate, Trimethylsiloxysilicate, Kaolin, Tribehenin, Aluminum Starch Octenylsuccinate, Propylene Carbonate, PEG 10 Dimethicone, Caprylyl Glycol, Polypropylene, Phenoxyethanol, Methyl Methacrylate Crosspolymer, Sodium Chloride, Dimethiconol, Laureth 4, BHT, Tocopherol, May Contain (+/-):, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.
Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.
Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.
While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.
Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!
Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.
For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.
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