RimmelShow Off Lip Velvet Matte
0 fl. oz. for $5.99
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Show Off Lip Velvet Matte holds true to its description of "weightless liquid lip colour with a velvety smooth finish". The lightweight, fluid-cream formula is applied with a sponge-tip wand and sets to a soft matte finish that never fully dries down so it feels more comfortable than a true matte lip color.

The tradeoff is that the color rubs off on to whatever it comes into contact with so you won't get a full eight hours of wear as claimed. You can still count on about four hours of color (even with snacking and coffee breaks), thanks in-part to how saturated the colors are.

The small yet versatile range of richly pigmented, opaque colors includes hues of nude, rose, berry, red, and orange. Buyer beware: This formula is prone to color feathering into lip lines, but that's only seems to be an issue with the bolder shades where it's more noticeable.

Show Off Lip Velvet Matte isn't completely foolproof, but it is a unique, soft matte lip color that lives up to its "Show Off" name with rich color. We'd prefer if the formula were fragrance-free (that's always better for lips and skin in general), but as is, the fragrance is in low enough concentration to not be cause for concern.

  • Velvety, soft matte finish wears more comfortably than a true matte finish.
  • Small yet versatile range of attractive colors.
  • Rich, opaque pigmentation brings the wow factor!
  • Formula prone to transfer and feathering into lip lines.
Last Updated:01.20.2015
Jar Packaging:No
Tested on animals:Yes
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Rimmel At-A-Glance

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.

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