RimmelScandalEyes Rockin’ Curves Mascara
0 fl. oz. for $5.99
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When you offer as many mascaras as Rimmel does, and you're competing with a horde of others at the drugstore, you have to do something to stand out from the crowd. ScandalEyes Rockin' Curves Mascara attempts to do just that with its gimmicky "broken heart-shaped brush," which is supposed to curve to the lash line while offering a thinner tip for those hard-to-reach lashes. And when you have a broken heart, nothing makes you spring back to life like a good mascara, right? If only it were that simple!

As for that heart-shaped brush, the bottom half of the brush is wider and then does a slight S-curve up into a narrower point. Does that help you apply the mascara more easily? Not really. The mascara went on a little unevenly; clumpy in some areas, more sparse in others. You can build thickness and length, but it takes extra time to apply it in layers and even things out.

Otherwise, the fragrance-free formula isn't likely to flake or smudge, it holds curls pretty well, and it removes easily enough with a makeup remover.

All things considered, we'd give this mascara a satisfactory grade, but wouldn't put it on the "rockin'" list. For mascaras that earn an A+, check out our top-rated mascaras.

  • Buildable thickness and length.
  • Fragrance-free formula holds curl.
  • Not prone to flaking and smudging.
  • Gimmicky brush produces uneven results.
  • Clumps.
  • Requires extra effort to produce smooth, even results.
Last Updated:10.24.2014
Jar Packaging:No
Tested on animals:Yes
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Rimmel At-A-Glance

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.

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