Rimmel's ScandalEyes Xx-Treme mascara comes with claims that it can add dramatic length and volume to lashes thanks to its special brush. Unfortunately, it just can't live up to those claims, and because of its mediocre performance, only earns an average rating on Beautypedia.
Rimmel ScandalEyes Xx-Treme comes in a large pink tube, and includes a brush with rubber bristles and two sides. This brush is the main selling point of this mascara: One side is flat, which is supposed to be used to define and lengthen lashes, while the other is curved, which is designed to enhance volume. We found the brush design didn't make a major impact either way (the mascara had the same impact regardless of the side of the brush that was used), and in fact was prone to collecting excess mascara that had to be wiped off the end.
As for the mascara itself, it isn't bad, but it doesn't deliver on most of its claims. The formula made our lashes stick together, which, while it does make lashes stand out and look more distinctive, does not aid in volumizing. There was also some minor clumping on the initial application, and the clumping was more apparent with successive coats.
ScandalEyes Xx-Treme did perform well when it came to lengthening lashes, and it added some curl as well. It also didn't smudge throughout a standard work day, though there was some minor flaking by the end of its wear time.
It does include some beneficial ingredients, like antioxidants, plant oils and skin reparatives, but these are wasted in mascara, as your lashes are made up of dead cells. Such ingredients can't "nourish" lashes to any extent, but Rimmel doesn't make any such claims—we just wanted to clarify for those of you curious about their presence in this formula.
Overall, Rimmel ScandalEyes Xx-Treme mascara has some positive aspects, but not enough to earn our enthusiastic recommendation. For mascaras with far better performance, see our list of Best Mascaras.
Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.
Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.
Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.
While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.
Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!
Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.
For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.
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