Wow — talk about a product that does what it says! Rimmel's Provocalips 16 HR Kissproof Lip Colour delivers on all its longwearing claims and does so beautifully. In fact, there's only one potential drawback (we'll get to that in a moment), but it's minor enough that it doesn't keep this from earning our highest rating.
Here's how Provocalips works: it's a two-step product featuring a liquid lip color on one end and a clear gloss/sealant coat on the other—both have doe-foot wand applicators. Apply the liquid color (either to dry lips or to lips with a light coat of balm applied first), give it about a minute to set, then apply the clear gloss.
The 2-step application isn't anything unique; in fact, it's common in quite a few longwearing lip products. Where this product truly shines is in its ability to live up to its claims. We gave it a workout to see if it could do what it says, and it did. The lip color didn't transfer onto paper towels or drinking glasses at all, and lasted through a greasy meal. Ten hours after application, it was still there, and still looked good—the color remained even, and hadn't started to flake or peel.
As far as aesthetics, the liquid lip color applies smoothly and evenly, with full color coverage in a single coat. There are ten shades available, from attractive neutrals to mid-tone pinks and fiery reds. The gloss coat adds moisture and a soft shine, and lips never feel dried out while wearing this. After the gloss coat wears off (and it will after a few hours, especially if you eat or drink), the base lip color can begin to feel slightly tacky, though this is alleviated by re-applying the gloss. You will not need to re-apply the base coat, though, as it stays put, even after the sealant wears off.
Rimmel recommends using an oil-based or waterproof makeup remover to remove Provocalips, and we agree— this isn't coming off with scrubbing or your regular cleanser! However, it removes easily with an oil-based or dual phase water/silicone makeup remover, only taking a couple of swipes for all of the product to come off your lips.
In fact, the lone sticking point here is the scent. There is fragrance in the gloss coat that provides it with a fruity, almost peachy scent. This might not appeal to everyone, so it's something to keep in mind if you don't like certain scents on your lips.
Otherwise, Provocalips 16 HR Kissproof Lip Colour is a fantastic product for its performance, tenacious wear, and excellent color payoff. It's also a true beauty bargain that outperforms some of its competitors that cost three times as much!
Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.
Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.
Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.
While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.
Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!
Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.
For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!