RimmelExaggerate Smoke N' Shine Automatic Gel Eye Liner
0.01 fl. oz. for $5.99
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We're going to keep this brief because as the saying goes, if you don't have something nice to say…

Exaggerate Smoke N' Shine Automatic Gel Eye Liner smears, creases and fades quickly (you'd be luckily to get more than a couple hours of wear)--it's impossible for us to recommend. It also transfers easily to other parts of the eye area, leaving you looking like a hot mess.

The metallic shade range of deep blue, purple, brown and black have rich pigmentation at first but dissipate and then disappear before you know it. An eyeshadow primer can extend the wear a bit, but you still won't get long-lasting results.

On the positive side, the fragrance-free formula applies smoothly, and the automatic (no sharpening required) design + smudging tool are nice; however, considering the results decline so quickly, there's really no reason to buy Exaggerate Smoke N' Shine Automatic Gel Eye Liner. To put it simply: #Fail.

  • Goes on smoothly, no tugging or skipping.
  • Extremely prone to smearing and transferring.
  • Color fades (actually, it pretty much disappears) quickly.
Last Updated:10.08.2015
Jar Packaging:No
Tested on animals:Yes
Community Reviews
Smokey effect with high shine eyeliner. Gel formula in automatic liner. Intense and luminous colour with the shine of a gel eyeliner. Creamy texture is easy to apply in one single stroke.
Ricinus Communis Seed Oil, Caprylic/Capric Triglyceride, Glyceryl Ricinoleate, Candelilla Cera/Euphorbia Cerifera Wax, Beeswax, Copernica Cerifera Wax, Myristyl Myristate, Butyrospermum Parkii Butter, Cetyl Alcohol, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Silica, Lecithin, Propylparaben, Tocopherol, Polyurethane-11, Tin Oxide, Ascorbyl Palmitate., May Contain: Mica, Iron Oxides, Titanium Dioxide, Carmine, FD&C Blue No. 1 Aluminum Lake, FD&C Yellow No. 5 Aluminum Lake, Ferric Ammonium Ferrocyanide, Manganese Violet, Ultramarines, Aluminum Powder.
Brand Overview

Rimmel At-A-Glance

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.

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