This liquid foundation has a blendable, creamy liquid texture that provides medium coverage, but that's where the positives end. Five minutes into wear, there are signs of trouble.
The first and most obvious drawback is that this foundation, regardless of the shade, changes color over time. It begins by turning a pale tone of orange, and then continues darkening.
It also feels heavy on skin and the coverage doesn't last. Of the numerous shades, there are plenty of options for light to-medium skin tones. The semi-matte finish and formula are best for most skin types, but overall you just can't trust the color–and when it comes to foundation that's everything.
The inclusion of witch hazel extract isn't great to see on the label, but this irritating ingredient is likely present in too low an amount to be cause for concern. Still, for the health of your skin it's best to avoid exposure to irritating ingredients, because irritation, whether you see it on the surface of skin or not, causes inflammation and as a result impairs healing, damages collagen, and depletes vital substances your skin needs to stay young. For this reason, it is best to minimize or eliminate as much as possible your exposure to known skin irritants, especially considering there are brilliant formulas available that avoid these types of problematic ingredients.
Water, Propylene Glycol Dicaprylate, Dicaprate, Butylene Glycol, Coco-Caprylate/Caprate, Glyceryl Stearate, Isostearic Acid, Lanolin Alcohol, Triethanolamine, Talc, Cetyl Alcohol, Kaolin, Stearic Acid, Magnesium Aluminum Silicate, Steareth-21, Stearyl Alcohol, Dimethicone, Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Cellulose Gum, Xanthan Gum, Lecithin, Disodium EDTA, Steareth-2, Sorbic Acid, Propylene Glycol Laurate, Propylene Glycol Stearate, Polysorbate 20, Sorbitan Laurate, Hamamelis Virginiana Extract (Witch Hazel), Laureth-4, Magnesium Ascorbyl Phosphate, Retinyl Palmitate, Tocopheryl Acetate, Methylparaben, Butylparaben, Ethylparaben, Propylparaben, May Contain: Titanium Dioxide, Iron Oxides
Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.
Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.
Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.
While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.
Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!
Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.
For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.
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