Revlon claims this, "Botanical and vitamin-rich formula nourishes and supports healthy lashes." While you shouldn't fall for that marketing hype (see More Info to learn why), this is nonetheless a decent pencil liner.
The creamy texture glides on smoothly, allowing ample time to blend (about 30 seconds), after which it sets to a dry, smudge-proof finish. The shades include black, brown, gray, and emerald green—all of which deposit a bold, smooth line of matte-finish color. We only wish Revlon had made this a retractable pencil instead of one that you have to routinely sharpen.
Don't be fooled into thinking this liner will help your lashes grow more "luscious"! What does "luscious lashes" mean, anyway? Basically, whatever you want it to mean, because Revlon doesn’t have to prove this product has any effect on lash growth (and they are careful to never state that outright anyway). The "botanicals" and "vitamins" in this formula are present in too low an amount to offer much benefit of any kind, and regardless, there is no research showing they help lashes in any way. Even if they could nourish your lashes, botanical and vitamin ingredients won't remain stable in this type of packaging.
Strengths: Superior foundations with sunscreen and each of them provide sufficient UVA protection (though one has a disappointing SPF 6); several outstanding concealers and powders; one of the best cream blushes around; great cream eyeshadow and liquid eyeliner; a beautiful selection of elegant lipsticks, lip gloss, and lipliner; some worthwhile specialty products.
Weaknesses: Average eye and brow pencils; inaccurate claims surrounding their Botafirm complex; mostly average to disappointing mascaras.
It may surprise some of you to know that Revlon has been around since 1932, when the company launched a unique nail polish that used pigments instead of dyes. Lipsticks followed years later, and then a full line of cosmetics, which is how we know Revlon today. Although the company has had its continual share of ups and downs over the years (largely due to out-of-control debt coupled with aggressive spending), the line has recently made numerous improvements, especially in the realms of foundations, powders, eyeshadows, and mascaras. If their goal was to close the competitive gap between themselves and L'Oreal, for the most part they have succeeded. Revlon definitely has the edge for foundations with reliable sunscreens. But despite Revlon's attempt to improve their mascara range, L'Oreal remains the clear winner (as well as L'Oreal-owned Maybelline
Revlon's vast selection of makeup is divided into three main brands: Age Defying for the forty-something and older woman concerned about wrinkles, ColorStay for the teen to mid-thirties woman concerned about keeping oily skin in check and making sure her makeup stays put, and PhotoReady for women of all ages. These brands present some outstanding options and include products for all skin types (although the range of skin tones is not as well-represented here as it is by L'Oreal).
An intriguing fact is that the longevity claims for ColorStay are quite accurate: this collection of products really does offer extraordinary staying power. Conversely, Revlon jumped on the works-like-Botox bandwagon with their Age Defying range, going so far as to name their antiwrinkle complex Botafirm. Is there any confusion about what that term is supposed to relate to? Despite the claims, Botafirm won't reduce expression lines or control the muscles that cause them, though the products themselves do have many impressive qualities.
Note:Revlon is categorized as one that tests on animals because their products are sold in China. Although Revlon may not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Beautypedia Team.
Suffice it to say, Revlon has more commendable products than ever before, and although they rely heavily on celebrity spokespersons, their best products ably speak for themselves.
For more information about Revlon, call (800) 473-8566 or visit www.revlon.com.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
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