It seems that just about every cosmetics company out there has a BB cream for sale, and now Pond's (best known for its long-standing Cold Cream) is jumping on the BB bandwagon, too!
If you're curious about what a BB cream is, or what it does, we can tell you this: Most of it is marketing hype. Generally, BB creams from U.S. cosmetics brands are similar to tinted moisturizers, whereas BB creams from Asia are generally thicker and have a high SPF rating. BB creams typically provide sun protection and may or may not include beneficial ingredients like antioxidants or skin-lightening agents. BB creams can be good, but they're not as revolutionary as they're made out to be, and there is certainly no consistency among products from different brands. We know, we know … it's completely confusing, but there you have it.
The texture and coverage of Pond's Luminous Finish BB+ Cream makes it more similar to a lightweight foundation than a tinted moisturizer. It's a creamy formula that glides onto the skin and blends easily for medium coverage of redness and dark spots.
The finish is more matte than some other BB creams, and almost powdery, but not in a way that highlights fine lines or pores. It's quite natural-looking, and the shades, though limited, do appear natural on their intended skin tones. This BB cream does include broad-spectrum sun protection along with some skin-beneficial ingredients.
All of the above is great, but things take a turn for the worse because Pond's included a fairly high dose of fragrance, and fragrance isn't skin care. The smell from this BB cream is readily apparent straight out of the tube, and it lasts for quite a while even after you've put it on (you can smell it while it's on your face). Add to that the fact that this also contains potentially irritating ginger root extract, and Pond's Luminous Finish BB+ Cream winds up being just an average option in the ever-growing market of BB creams.
Formulated with breakthrough tone perfecting complex and gives you luminous coverage instantly + visible dark spot reduction. Effortlessly reveal your natural, luminous look.
Active Ingredients: Octinoxate 7.49%, Zinc Oxide 5.12%. Inactive Ingredients: Water, Cyclopentasiloxane, Dimethicone Crosspolymer, Titanium Dioxide, Glycerin, Niacinamide, Potassium Chloride, PEG-10 Dimethicone, Dicaprylyl Carbonate, Allantoin, Zingiber Officinale (Ginger) Root Extract, Tocopherol, Bisabolol, Cholesterol, Tocopheryl Acetate, Magnesium Sulfate, Disteardimonium Hectorite, Stearic Acid, Fragrance, DMDM Hydantoin, Sucrose Distearate, Alumina, Disodium EDTA, Dimethicone, Iodopropynyl Butylcarbamate, Iron Oxides.
Weaknesses: No products to manage blemish-prone skin.
There's over 160 years of history for this drugstore line of products, beginning with a toner in 1846 and leading to the Pond's collection of today. For the most part, Pond's has taken a cue from Dove (both are owned by Unilever) and launched several impressive products to capitalize on what current research shows skin needs to look and function its best. Some old (we mean really old) standbys still exist, including the original cold cream, but we suppose there will always be a segment of the population that remains steadfast in their devotion to a certain product. Regrettably, some of the newer items include needless irritants for skin, and that’s doubly frustrating because the formulas also contain many beneficial ingredients for skin.
It's no secret that Pond's target market is women over 40. They say as much in ads and on their Web site, which takes an almost gleeful approach to what they describe as "the beauty of aging." By "beauty" they mean the increased confidence and sense of self-awareness that tends to come with age—not the appearance of wrinkles, discolorations, and loss of firmness. It's an overall positive approach and one that likely appeals to many forty-something women. But what's even better is the selection of Pond's products that are affordable and that can successfully meet some of the needs of those dealing with signs of aging (in truth mostly sun damage) and trying to protect their skin. Pond's isn't as well-rounded as some of its drugstore competitors such as Olay, Neutrogena, Dove, or even, to some extent L'Oreal, but by no means should Pond's products be dismissed, either (and Dove's skin-care assortment tends to waver more than most, which makes assembling a comprehensive routine tricky).
For more information about Pond’s, call (800) 909-9493 or visit www.ponds.com.
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