PixiTinted Brilliance Balm
0 for $16
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Pixi's Tinted Brilliance Balm is a good option for those who want sheer lip color in a convenient package. The twist-up, chunky pencil-style packaging never needs sharpening, which is always a plus. This balm glides smoothly onto lips and feels very moisturizing.

The color, while sheer, is bright and glossy, and wears for a couple of hours before fading to a slight stain. The shades are very good, with a variety of pinks and nudes, and a very pretty true red.

This lip balm does have a faint minty scent, which fades over time, but it doesn't make the lips "tingle" like some other products flavored with mint. That tingling you get from some other products is not a good thing, rather it's a clear warning sign that your lips are being irritated, which can lead to chapped lips, not a brilliant idea over the long haul.

One more comment: Pixi claims each color is personalized "just for you" based on the pH of your lips. That sounds cool, but all they're really saying is that this lip color will look different on different people, depending on the natural color of the lips, the skin tone, and how much product is applied—all of these characteristics also apply to any other lipstick or tinted balm; the pH of the lips has nothing to do with it!

  • Balm feels moisturizing and applies smoothly.
  • Color is bright and wears for a couple of hours.
  • Good color options.
  • Twist-up crayon doesn't require sharpening.
  • Faint mint scent might be unappealing to some, and the mint can cause irritation and lead to chapped lips.
  • Pricey.
Last Updated:05.16.2013
Jar Packaging:No
Tested on animals:No
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Pixi At-A-Glance

Strengths: Tester units at the Target stores; complete ingredient lists on pixibeauty.com; excellent gel liner; great sheer cheek gel.

Weaknesses: Really overpriced; the Illuminating Tint & Conceal SPF 20 is poorly formulated, with irritants and an unreliable SPF; no decent concealer option; all eyeshadows are average at best; no customer care phone number available in the United States.

Swedish-born makeup artist Petra Strand is the creator of the Pixi line of makeup products. She started it in London, opening her first shop alongside the salon of her aesthetician sister, Sofia. The Pixi line is positioned as being packed with skin-beneficial ingredients that will help women get the "Makeup to Wakeup" essentials that they need to stock their cosmetics bags. That sounds cute and potentially helpful, but in fact the main ingredients in Pixi's makeup don't distinguish it as being more skin care–oriented than any other makeup product on the shelf.

Even if Pixi's products did have a two-in-one benefit it comes at a high cost. Although the line is sold at Target, it's priced as high as, and in some instances higher than, any line sold at a department store. However, these products are not makeup with a pronounced skin-care benefit, so they are not worth the extra money.

Of the new makeup artist lines now available at Target (JK Jemma Kid and NP Set along with Pixi), this one is actually the least impressive, and we predict it will be the first to be pulled from shelves. We recommend you shop this line with extra caution to avoid a pricey purchase that you're likely to regret or that you have to jump through hoops to return.

The good news is that, like fellow Target newcomers JK Jemma Kid and NP Set, the display for Pixi includes testers for every product. What a wonderful surprise! And if you happen to choose an item you're not happy with (hint: perhaps because there are better options for less from other lines) Target has a good return policy on cosmetics (just be sure to save your receipt—my strong opinion is that you'll need it).

For more information about Pixi visit www.pixibeauty.com or www.target.com.

Note: We were unable to locate a customer service phone number for Pixi and our e-mails to the company have gone unanswered. This is not a line to shop if you're expecting customer support beyond what Target offers.

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