This water-based, fragrance-free serum claims to plump, de-puff, and relax lines yet its formula isn't capable of doing that. In fact, this is among the most lackluster serums we've reviewed in quite some time! The formula has a high amount of glyceryl Polymethacrylate, a film-forming agent (think hairspray) that can make skin feel temporarily tighter and enhance smoothness. That's nice but lots of other ingredients can do the same thing with a much more elegant feel—and used in high amount, there's a risk of irritation.
The plant extracts called out in the claims do little to nothing for skin, and certainly nothing anti-aging or line-relaxing. A couple of peptides are on hand and these do have some intriguing research as to their line-relaxing ability—at least if you want to go by studies done by the ingredient suppliers rather than an unbiased third party or a peer-reviewed study. In other words, don't count on these peptides being a nifty, inexpensive replacement for, say, Botox injections.
Ultimately, this is just an OK serum for normal to slightly dry skin. The mineral pigments mica and titanium dioxide kick in a brightening, radiance-boosting effect and that's attractive, but again, you can get this benefit from many other products with better formulas.
Nourishing serum plumps, de-puffs, and relaxes lines for a fresh & energized complexion. Packed with ginkgo biloba, aloe vera and witch hazel, this Pixi potion is the perfect kick-start to a morning makeup routine, or a cooling mid-day treat for tired skin. Fine lines are minimized, facial muscles are relaxed and skin is left silky smooth & refreshed.
Water (Aqua), Glyceryl Polymethacrylate, Dimethicone, Propylene Glycol, Cyclopentasiloxane, Caprylic/Capric Triglyceride, Dimethiconol, PEG/PPG-18/18 Dimethicone, Aloe Barbadensis Leaf Extract, Ginkgo Biloba Extract, Anthemis Nobilis Flower Extract, Hamamelis Virginiana (Witch Hazel) Extract, Calendula Officinalis Flower Extract, Malva Sylvestris (Mallow) Extract, Centaurea Cyanus Flower Extract, Acetyl Tetrapeptide-5, Acetyl Hexapeptide-8, Lecithin, Bisabolol, Triethanolamine, Carbomer, Disodium EDTA, Butylene Glycol, Phenoxyethanol, Methylparaben, Propylparaben, Ethylparaben, Butylparaben, Isobutylparaben, Titanium Dioxide, Mica.
Strengths: Tester units at the Target stores; complete ingredient lists on pixibeauty.com; excellent gel liner; great sheer cheek gel.
Weaknesses: Really overpriced; the Illuminating Tint & Conceal SPF 20 is poorly formulated, with irritants and an unreliable SPF; no decent concealer option; all eyeshadows are average at best; no customer care phone number available in the United States.
Swedish-born makeup artist Petra Strand is the creator of the Pixi line of makeup products. She started it in London, opening her first shop alongside the salon of her aesthetician sister, Sofia. The Pixi line is positioned as being packed with skin-beneficial ingredients that will help women get the "Makeup to Wakeup" essentials that they need to stock their cosmetics bags. That sounds cute and potentially helpful, but in fact the main ingredients in Pixi's makeup don't distinguish it as being more skin care–oriented than any other makeup product on the shelf.
Even if Pixi's products did have a two-in-one benefit it comes at a high cost. Although the line is sold at Target, it's priced as high as, and in some instances higher than, any line sold at a department store. However, these products are not makeup with a pronounced skin-care benefit, so they are not worth the extra money.
Of the new makeup artist lines now available at Target (JK Jemma Kid and NP Set along with Pixi), this one is actually the least impressive, and we predict it will be the first to be pulled from shelves. We recommend you shop this line with extra caution to avoid a pricey purchase that you're likely to regret or that you have to jump through hoops to return.
The good news is that, like fellow Target newcomers JK Jemma Kid and NP Set, the display for Pixi includes testers for every product. What a wonderful surprise! And if you happen to choose an item you're not happy with (hint: perhaps because there are better options for less from other lines) Target has a good return policy on cosmetics (just be sure to save your receipt—my strong opinion is that you'll need it).
Note: We were unable to locate a customer service phone number for Pixi and our e-mails to the company have gone unanswered. This is not a line to shop if you're expecting customer support beyond what Target offers.
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