PixiFlawless Beauty Stick SPF 28
0.55 fl. oz. for $26
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Brand Overview
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Flawless Beauty Stick is a standard cream stick foundation that doesn't bring anything new to the table as far as these types of formulas go. While the creamy consistency does feel moisturizing on dry skin, the finish emphasizes fine lines.

Very little product is needed to get medium coverage, and it blends well. A major problem is that, like its sister product Flawless Beauty Fluid, there are only three color options, and only one of them (No. 1 Cream) appears natural on its intended skin tone. Plus, there's the matter of price—for this much, you should be able to get much better performance!

One last comment: This cream foundation is rated SPF 28. The sun protection comes from titanium dioxide as the active ingredient (though Pixi doesn't list the percentage or follow the Drug Facts labeling standards required by U.S. cosmetics regulations (FDA), so be cautious in considering the rating). The other ingredients included on Pixi's "active" list (which is the same online and on the printed packaging for this product) do not provide sun protection. The fact that they're listed as "active" does not respond to FDA regulations; when we asked, the company had no explanation for the discrepancy!

  • Foundation is moisturizing on dry skin.
  • Formula blends in easily for medium coverage.
  • Emphasizes lines on the face.
  • Very limited color selection.
  • The SPF rating and the information on the package do not follow FDA regulations.
  • Pricey given its average performance.
Last Updated:05.16.2013
Jar Packaging:No
Tested on animals:No
Community Reviews

Active: Titanium Dioxide, Nylon-12, Stearic Acid, Aluminum Hydroxide. Inactive: Diphenylsiloxy Phenyl Trimethicone, Dimethicone, Ceresin, Silica, Synthetic Fluorphlogopite, Polyethylene, Euphorbia Cerifera (Candelilla) Wax, Propylene Glycol Dicaprylate, Silica Dimethyl Silylate, Sorbitan Isostearate, Squalane, Microcrystalline Wax, Propylparaben, Tocopherol, Rosa Canina Fruit Oil, Ascorbyl Tetraisopalmitate, BHT, Mica Iron Oxides.

Brand Overview

Pixi At-A-Glance

Strengths: Tester units at the Target stores; complete ingredient lists on pixibeauty.com; excellent gel liner; great sheer cheek gel.

Weaknesses: Really overpriced; the Illuminating Tint & Conceal SPF 20 is poorly formulated, with irritants and an unreliable SPF; no decent concealer option; all eyeshadows are average at best; no customer care phone number available in the United States.

Swedish-born makeup artist Petra Strand is the creator of the Pixi line of makeup products. She started it in London, opening her first shop alongside the salon of her aesthetician sister, Sofia. The Pixi line is positioned as being packed with skin-beneficial ingredients that will help women get the "Makeup to Wakeup" essentials that they need to stock their cosmetics bags. That sounds cute and potentially helpful, but in fact the main ingredients in Pixi's makeup don't distinguish it as being more skin care–oriented than any other makeup product on the shelf.

Even if Pixi's products did have a two-in-one benefit it comes at a high cost. Although the line is sold at Target, it's priced as high as, and in some instances higher than, any line sold at a department store. However, these products are not makeup with a pronounced skin-care benefit, so they are not worth the extra money.

Of the new makeup artist lines now available at Target (JK Jemma Kid and NP Set along with Pixi), this one is actually the least impressive, and we predict it will be the first to be pulled from shelves. We recommend you shop this line with extra caution to avoid a pricey purchase that you're likely to regret or that you have to jump through hoops to return.

The good news is that, like fellow Target newcomers JK Jemma Kid and NP Set, the display for Pixi includes testers for every product. What a wonderful surprise! And if you happen to choose an item you're not happy with (hint: perhaps because there are better options for less from other lines) Target has a good return policy on cosmetics (just be sure to save your receipt—my strong opinion is that you'll need it).

For more information about Pixi visit www.pixibeauty.com or www.target.com.

Note: We were unable to locate a customer service phone number for Pixi and our e-mails to the company have gone unanswered. This is not a line to shop if you're expecting customer support beyond what Target offers.

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