Olay offers several Regenerist moisturizers, each with enticing names and claims that are hard to ignore. For the most part, the formulas are great, and aside from the occasional misstep with jar packaging, which doesn’t help keep the key ingredients stable during use, all of them can improve signs of aging while strengthening the skin’s moisture barrier.
What’s becoming a somewhat consistent letdown is that each new Regenerist moisturizer (despite the “Wrinkle Revolution Complex” name, this is absolutely just a moisturizer) essentially repeats the same formula: water, silicone, glycerin, niacinamide, and a blend of the same antioxidants and cell-communicating ingredients. All of those ingredients are great; what’s bothersome (and confusing for consumers) is seeing them in product after product after product. We wonder why Olay doesn’t offer three or four Regenerist moisturizers for different skin types, rather than almost a dozen with the same ingredients, but with different names and packaging.
Slight rant aside, this is a remarkably good formula whose silky texture and lightweight hydrating ingredients are best for normal to slightly dry or slightly oily skin. The blend of anti-aging ingredients Olay includes have some solid research behind them and, over time, they can reduce the appearance of wrinkles (to the extent of skin-care products) and help strengthen skin’s surface against moisture loss.
The opaque bottle with built-in pump keeps key ingredients stable during use, and the slightly spackle-like texture of this moisturizer helps (temporarily) “fill in” superficial lines and wrinkles. As a bonus, this works beautifully under makeup and can easily replace your foundation primer.
Note: This product’s former name was Wrinkle Revolution Complex. You may still see it in stores under this name, and on Olay’s website. Olay confirmed that the “Fix” products are renamed versions of original products whose formulas have not changed.
Second note: You may have noticed that Olay describes this as a primer on their website. Despite this, the formula is more in line with a moisturizer. In fact, the ingredient list is similar to several moisturizers Olay sells, so we opted to categorize it as such.
See results in an instant. Watch as advanced micro-fillers and light-diffusing particles smooth the look of fine lines right before your eyes. This wrinkle treatment’s formula also hydrates to reduce the appearance of deep lines in just 14 days.
Water, Cyclopentasiloxane, Glycerin, Polyethylene, Niacinamide (Vitamin B3), Propylene Glycol, Aluminum Starch Octenylsuccinate, Dimethicone Crosspolymer, Panthenol (Vitamin B5), Dimethicone, Polymethylsilsesquioxane, Palmitoyl Pentapeptide 4, Carnosine, Tocopheryl Acetate (Vitamin E), Camellia Sinensis (Green Tea) Leaf Extract, Yeast Extract, Allantoin (Comfrey Root), Disodium EDTA, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, C13 14 Isoparaffin, PEG-100 Stearate, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Laureth-4, Laureth-7, Ammonium Polyacrylate, Citric Acid, Fragrance, Titanium Dioxide
Starting decades ago with the now-classic Oil of Olay, this brand now offers an extensive range of skin-care products sold at drugstores and mass-market stores. Today's Olay lineup for those concerned about staving off the effects of aging skin is impressive, comprising their Regenerist, Pro X, and Total Effects lines. All of these (and several other Olay products) contain the B vitamin niacinamide. As you might expect, the claims made for it are inflated, but niacinamide is a very helpful ingredient for all skin types, capable of exerting multiple benefits.
In fact, perhaps the biggest complaint about Olay is that there are a number of repetitive formulas within and between the sub-brands make this line confusing and tricky to shop! Still, there is a lot to like about this drugstore stalwart, with its main drawback being a few formulas containing fragrance or other ingredients that have the potential to cause irritation.
For more information about Olay, owned by Procter & Gamble, call (800) 285-5170 or visit www.olay.com.
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