11.26.2012
1956
NYX CosmeticsRetractable Eye Liner
0 for $4.5
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Retractable Eye Liner gets two thumbs up for its swift and smooth application, and the fine-point, twist-up pencil never needs sharpening (Yah!). The soft cream-to-powder finish takes a bit of time to set, but if you want to create a smokey eye, that's actually a good thing because it allows ample time to blend and smudge. Once set, the long-wearing finish is resistant to smearing and doesn't flake.

The shade range is a mix of trendy and classic colors, each of which offers rich intensity. Some of the shades have a shiny metallic finish, but we're pleased that they also offer matte black and brown shades. This is a fantastic beauty bargain!

Pros:
  • Fine-point, twist-up pencil never needs sharpening.
  • Sets to long-wearing finish that is resistant to smearing.
  • Richly pigmented shades offered in trendy or classic colors.
Cons:
  • None.
Last Updated:12.19.2014
Jar Packaging:No
Tested on animals:No
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Smashbox At-A-Glance

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics website is www.nyxcosmetics.com.

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