04.12.2012
13
NYX CosmeticsPush-up Bra for Eyebrow
0 fl. oz. for $10
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One end of this chunky dual-sided brow product includes a creamy pale pink pencil intended for the brow bone area just under the eyebrow. Once blended, this creates a subtle lifting effect for the brow, but it doesn’t do anything that a light-colored matte eyeshadow couldn’t.

The other end of the pencil is a dry-textured medium brown/taupe brow pencil that needs a lot of sharpening to remain fine-tipped enough to fill in brows convincingly, although the shade should work for a range of blonde to brown brow colors. While this dual-ended eyebrow pencil is a handy product for a touch-up on the go, it is not the best for creating an eyebrow design.

Pros:
  • Dual-ended pencil is convenient for travel or on the go.
  • Pink highlighting shade and brow pencil shade are both workable for a variety of skin tones and brow colors.
Cons:
  • Requires routine sharpening, especially the brow pencil end, which must be finely tipped to work well.
  • Underbrow highlighter is easily replaced by a pale, soft matte eyeshadow, with less blending and work.

More Info:

When we stumble across a drugstore double, even if it’s not a highly rated product, we like to let Beautypedia readers know! NYX’s Push-Up Bra for Your Eyebrow is nearly identical to Benefit’s High Brow. The shade and performance of these two products are identical, but NYX’s version is less than half the price!

Last Updated:02.06.2014
Jar Packaging:No
Tested on animals:No
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Brand Overview

Smashbox At-A-Glance

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics website is www.nyxcosmetics.com.

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