05.27.2014
5
NYX CosmeticsGel Liner & Smudger
0 fl. oz. for $9
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True to name, this cream-gel eyeliner can easily be smudged for a dramatic, smokey look…but that’s also part of its downfall. The fragrance-free ultra-blendable formula never completely sets so you can end up with color that transfers, smudges, and fades throughout the day (especially if you have oily eyelids).

The shade range provides both classic matte and trendy options, but in some cases, you may need to apply a second coat to achieve a rich, bold line of color. That isn’t a huge issue since the texture is buildable, but then again, it would be easier if you didn’t have to apply it twice.

You’ll need an eyeliner brush to apply this (no applicator comes with the product itself), and as long as you have a good one, you can count coverage that doesn’t skip or tug along the eyelid.

NYX offers a plethora of phenomenal makeup items that rival their pricier competitors; this just doesn’t happen to be one of their best. Check out our top-rated eyeliner list for superior options.

Pros:

Comes in both classic matte and trendy shades.

Applies smoothly and builds well.

Blendable for a smokey eye look.

Cons:

Formula doesn’t stay put.

Color can fade.

Smudges when you don’t want it to.

Last Updated:05.27.2014
Jar Packaging:No
Tested on animals:No
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Smashbox At-A-Glance

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics website is www.nyxcosmetics.com.

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