Expert Reviews
Community Reviews
Brand Overview
Expert Reviews

With ads stating that this mascara's "lush collagen formula and claw brush fill out lashes up to 8 x the volume with fabulous cat-like corners," it's easy to get caught up in the hype. Yet, unlike this mascara's non-waterproof counterpart, some of the hype for this version has merit.

To address the collagen claim, the amount of collagen this contains is minuscule, and regardless, collagen has nothing to do with hair growth or thickness (it's a support structure in skin, not hair). Even when applied topically to skin, collagen doesn't have amazing benefits in comparison to other worthwhile ingredients.

In terms of performance, this mascara excels in holding curl, while adding noticeable (though not dramatic) thickness and appreciable length.

It applies wet, which can make application a little messy if your lashes touch the surrounding skin, but once set, the smudge-proof, flake-free formula withstands the test of water and requires makeup remover to remove completely.

As far as the "claw brush," there's nothing unique about this curved brush that can produce "cat-like corners," but it does leave lashes beautifully defined.

  • Waterproof, smudge-proof, flake-free formula.
  • Holds curl well.
  • Adds noticeable volume and length.
  • Leaves lashes defined.
  • Goes on wet, which can make application a little messy.
  • Despite claims, the collagen this contains can't do anything for lashes.
Last Updated:03.17.2015
Jar Packaging:No
Tested on animals:Yes
Community Reviews
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!