Expert Reviews
Community Reviews
Brand Overview
Expert Reviews

The concept behind this liquid eyeliner is that you can produce a thick or thin line, depending on how you hold the applicator. The flat side delivers a medium-thick line of color; rotate it 90 degrees, and you'll get a fine point for thinner lines. It's a little tricky to figure out at first, but with practice it works.

The problem is that this liquid liner has too many other flaws to make the dual application feature worthwhile. One issue is that it contains the skin irritant, alcohol, which is of particular concern when used in the extra-sensitive eye area. Another disappointment is that the film-forming agents in this eyeliner can make eyelid skin look crinkly and aged.

Another issue is that the wet formula takes too long to set and because of the way the short handle is engineered, the product can end up on the lashes, causing them to clump. The black shade goes on smoothly, but for unknown reasons some of the other colors, like Violet Luster, look watery and apply unevenly. Forget this dud, and go for an eyeliner on our Best Eyeliners list instead.

  • Dual applicator allows you to create a thick or thin line.
  • Contains the skin irritant alcohol.
  • Wet formula takes too long to set.
  • Some colors look watery and apply unevenly.
  • Formula has ingredients that cause eyelid skin to crinkle and look aged.
Last Updated:02.12.2013
Jar Packaging:No
Tested on animals:Yes
Community Reviews
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!