01.04.2018
660
Maybelline New York Master Prime Hydrate + Smooth Primer
1 fl. oz. for $9.99
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Community Reviews
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ingredients
Brand Overview
Expert Reviews

We've got two choice words for Maybelline Master Prime Hydrate + Smooth Primer: yes, please! It's full of hydrating ingredients, skin-nourishing plant extracts, antioxidants, and non-greasy emollients, plus it goes on with the feel of a light, silky moisturizer (which it essentially is). It sets to a smooth, weightless finish that doesn't pill like some primers do.

Applied under liquid foundation, it enhances lasting, even coverage and—like any good primer—blurs pesky fine lines and smooths bumpy areas. It'll make powder foundation go on a bit heavier than usual, but with a good setting spray you'll get surprisingly full and velvety coverage, even over red or discolored areas. Whichever type of foundation you choose, this hydrating primer preps skin perfectly, at an affordable price.

We wouldn't recommend wearing it alone "for a luminous effect" as suggested—unless you want your whole face to be shiny. But other than that, we've got no complaints about this drugstore primer that delivers on its promises.

Pros:
  • Hydrates weightlessly, without feeling oily.
  • Contains moisturizing, skin-nourishing ingredients.
  • Performs well under liquid and powder foundations.
  • Helps blur fine lines and smooth uneven texture.
  • Prolongs makeup's wear time.
Cons:
  • None. We love this primer.
Last Updated:01.04.2018
Jar Packaging:No
Tested on animals:Yes
Community Reviews
Claims
Maybelline's FaceStudio Master Prime Hydrate + Smooth Primer is formulated with a water-soluble base and active ingredients that refine the look and feel of skin and keep makeup in place from morning to night. Weightless and non-oily makeup primer helps smooth and even out skin tone and prolong the look and wear of makeup. Formulated to target a range of specific skin concerns. Wear alone (for a luminous effect) or under foundation.
Ingredients
Aqua / Water / Eau, Dimethicone, Glycerin, Prunus Armeniaca Kernel Oil / Apricot Kernel Oil, Propanediol, Oryza Sativa Bran Oil / Rice Bran Oil, Stearic Acid, Butyrospermum Parkii Butter / Shea Butter, Palmitic Acid, PEG-100 Stearate, Glyceryl Stearate, PEG-20 Stearate, Stearyl Alcohol, Cera Alba / Beeswax / Cire Dabeille, Tocopheryl Acetate, Talc, Acrylamide / Sodium Acryloyldimethyltaurate Copolymer, Caprylyl Glycol, Phenoxyethanol, Dimethiconol, Isohexadecane, Sorbic Acid, Myristic Acid, Polysorbate 80, Triethanolamine, Sodium Hyaluronate, Disodium EDTA, Sorbitan Oleate, Citric Acid.
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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