Maybelline New York Real Impact! By Great Lash
0 fl. oz. for $5.99
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Maybelline's original Great Lash mascara has been the subject of a lot of hype (which we feel is undeserved) over the years, and so the brand's capitalized on that by producing an entire line of mascaras built around the reputation of the original. The problem is the original isn't that great… and neither is this latest follow-up!

We'll put it this way: Real Impact! should be called 'No Impact' instead! It's one of the few mascaras we've tried that makes it look as though you're wearing nothing on your lashes at all. The formula is supposed to add thick, silky, natural-looking volume," but added no volume whatsoever – it didn't even darken lashes in any meaningful way. It adds nothing in the way of curl or length, either. Multiple coats will result in lashes sticking together a bit, but that's about it in terms of any effects!

In the end, even at this bargain price, this mascara simply is not worth it. For better options – including others from Maybelline – take a look at our list of Best Mascaras instead.

  • None.
  • Does not add any measurable volume, length, curl, or definition to lashes.
Last Updated:12.23.2014
Jar Packaging:No
Tested on animals:Yes
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Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

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