Maybelline New York Color Tattoo by Eyestudio 24hr Eyeshadow
0 fl. oz. for $6.99
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This long-wearing cream-to-powder eyeshadow seems tenacious enough to live up to its 24-hour claim, but we don’t recommend keeping any cosmetic around your eyes for that long; after all, at some point you need to sleep, and sleeping in makeup is always a bad idea! Housed in a screw-top jar, application is easy with fingertips or a synthetic brush, with plenty of time to blend. Once the formula sets, it resists creasing, flaking, and smearing until removed. The problem is that once this shadow dries, it tends to exaggerate wrinkly lids.

Another use for this is as an eyeshadow primer, which seemed to help (but not completely eliminate) the wrinkly lid issue. We found that layering powder shadow on top of Color Tattoo produced amazingly rich results, but only if you pair your shadow with a complementary shade. Only a handful of these shades will work for daytime wear (Bad to the Bronze and Tough as Taupe are best bets), but if you are looking to amp up your evening look, these could be a fun way to enhance your depth of color while ensuring your eye design will last all night.

  • Long-wear formula doesn’t smear, smudge, or crease.
  • Blends easily, applies best with fingertips or synthetic hair brush.
  • Can work as a color-enriching primer underneath powder shadow for a glamorous evening look.
  • Accentuates wrinkly lids when worn alone.
  • Screw-top jar packaging makes the product prone to drying out.

More Info:

Though the shade selection is not nearly as impressive, Maybelline’s Color Tattoo is nearly a drugstore double for MAC’s excellent but pricey Paint Pot.

Last Updated:12.19.2014
Jar Packaging:No
Tested on animals:Yes
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Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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