Make Up For Ever markets their liquid Ultra HD Invisible Cover Concealer as an under-eye concealer that comes in two categories: "Correcting" shades with pink or peachy undertones to disguise dark circles and "Concealing" shades with yellow undertones that are supposed to "awaken" and brighten skin. First, let us clarify that this is not a double-sided concealer—if you're going to follow MUFE's recommended usage instructions you have to buy two shades—and that ain't cheap. Moreover, this concealer doesn't live up to its impressive concealer claims for the eye area. Here's why…
First things first, we didn't find it helpful to use the Correcting shade, followed by the Concealing shade as indicated. In our experience, using just the Concealing shade by itself delivered as good or better-looking results for brightening the undereye area…at least with the lighter shades. For the darker shades, it takes some experimenting to find the right shade(s)—something you'll want to swatch in-store or perhaps obtain a small sample to test at home and check results in natural lighting.
If you do decide to apply both the Correcting and Concealing shades, be sure to start out with a light hand. It's surprisingly easy to dispense more product than you need via the squeeze tube packaging, and that can lead to a heavier layer of concealer that creases incessantly. In fact, even with light application, this concealer tends to crease.
Formula-wise, Make Up For Ever claims this concealer's, "Hyaluronic Spheres help hydrate skin," but don't get your hopes up. The liqu-cream texture sets to a matte finish, which can exaggerate dry skin and fine lines—not the best look for aging skin around the eyes. More to the point, hyaluronic acid is one of the last ingredients in this formula, so you're not getting much of it.
On the plus side, it's a fragrance-free formula, which is particularly good news for a product being used around the sensitive eye area.
Shade-wise, there are options for light (and we mean really light) to tan skin tones, each offering medium coverage on their own. We should also clarify that this concealer is shimmer-free since many eye correctors have more of a luminous finish.
After several days of testing Ultra HD Invisible Cover Concealer, we felt it worked better as a spot concealer for blemishes, etc. (in the Concealing shades), because over smaller areas, the creasing wasn't an issue. Those with dark circles, on the other hand, will likely feel let down by how this tends to age the eye area. Unfortunately, this just didn't live up to its promise of concealing dark circles with a formula that lasts—we'd recommend checking out the alternatives in the Best Concealers and Correctors instead.
Make Up For Ever At-A-Glance
Strengths: Wonderful foundations; impressive options (and shade ranges) for powders, powder blush, and powder eyeshadow; some extraordinary lip glosses and lipstick/lip color options (and again, the shade ranges are remarkable); a few formidable mascaras; good shimmer options.
Weaknesses:Can be expensive; a few formulas contain needlessly high amounts of fragrance.
This Paris-based makeup collection traces its roots to theatrical and fashion makeup, building on the concept that a professional makeup artist not only desires, but also needs, every conceivable color and texture to create the broadest range of looks. Since 1984, Make Up For Ever creators Dany Sanz and Jacques Waneph have been doing their best to meet these criteria. Through the years, this line has gone from offering a tremendous array of colors in their own European boutiques to a more streamlined, "everyday" collection of products in select department stores and (primarily) Sephora, whose parent company, LVMH, has owned Make Up For Ever since 1999.
The color line presents an intriguing blend of classic, workable shades positioned next to some truly unique hues and finishes that only those involved with theater or the most flamboyant "anything goes" makeup artist (or diva) would covet. A major plus for this line is that many of the colors are densely pigmented, working beautifully on medium to deep skin tones. The drawback is that fair and lighter skin tones may find their choices more limited in a few areas of the brands’ ranges. However, for those who want it all when it comes to possible shades, this line more than delivers what it takes to please.
An interesting aspect of this line is that, category to category, there are mostly exceptional choices, with products that we found to be average—certainly falling short of what we know Make Up For Ever to be capable of. However, if you are cautious of those few pitfalls (fortunately, there are an abundance of testers to experiment with at Sephora or the brand’s standalone boutiques) you will undoubtedly be pleased with those products that Make Up For Ever does best.
For more information on Make Up For Ever, call (877) 757-5175 or visit www.makeupforever.com.
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