It seems like just about every company out there is coming up with its own take on CC creams, so it's no surprise that L'Oreal is jumping on the bandwagon with its own version.
Before we discuss this product further, a little background on BB and CC creams: It's basically all marketing hype. Generally, BB creams from U.S. cosmetics brands are similar to a tinted moisturizer, whereas BB creams from Asia are generally thicker and have a high SPF rating. CC creams are more like liquid foundations, but not always. BB and CC creams typically provide sun protection and may or may not include beneficial ingredients like antioxidants or skin-lightening agents. Neither BB nor CC creams are as revolutionary as they're made out to be, and there is certainly no consistency among products from different brands.
Now that that's out of the way, we want to tell you that Visible Lift CC Cream is a must to avoid if you're curious about trying out such a product. While it does provide broad-spectrum sun protection (which is always a good thing!), the negatives of this product far outweigh the positives.
Visible Lift CC Cream applies easily enough and doesn't take much to blend in, providing very sheer coverage akin to a lightweight tinted moisturizer—but that's it for the good news. The first problem is that both colors of this CC cream have a slightly orange cast, so they don't look natural on their intended skin tones. The finish is very dewy, to the point of being greasy, and this CC cream contains enough fragrance that you can smell it on your face while you're wearing it—fragrance isn't skin care! See More Info to learn why daily use of highly fragrant products is a problem.
Do your face a favor and skip this CC cream in favor of the ones on our list of Best Tinted Moisturizers/BB Creams/CC Creams.
Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin's ability to heal. Fragrance-free is the best way to go for all skin types. If fragrance in your skin-care products is important to you, it should be a very low amount to minimize the risk to your skin (Sources: Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22).
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!