Pure-Clay Mask Exfoliate & Refining Treatment Mask is a standard clay mask that adds apricot seed powder to the mix, so it also functions as a scrub, but that's not really a perk. Although the clays it contains absorb excess oil, the scrub particles can feel abrasive on skin, potentially causing micro-tears that can lead to a host of problems.
Housed in a heavy glass jar, this thick, rust-colored mask is easy to apply. You're directed to leave it on for 10 minutes and then rinse, using a massaging action to move the scrub particles over skin. The results are smoother skin and (temporarily) smaller-looking pores, but that's it for the short term.
If the scrub particles weren't bad enough, the amount of fragrance this mask contains adds to the problem. Even for an occasional-use product like this oil-absorbing mask, fragrance can spell trouble for skin.
In the end, L'Oreal has formulated a mixed bag here but we prefer your skin gets the whole meal deal and not just a part of it. See our list of Best Face Masks for superior options.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
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