L'Oreal ParisDouble Extend with Lash Boosting Serum Mascara
0 fl. oz. for $12.99
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Just like all of L’Oreal’s other Double Extend mascaras, this is a two-step process that involves applying a primer followed by regular mascara. The point of difference here is pure marketing caprice. L’Oreal maintains that they’ve added a special lash-boosting serum to this product and it’s supposed to make lashes stronger, thicker, and fuller. You’ll get thicker, fuller lashes simply by applying the mascara portion of this product; however, not a single ingredient in either the primer or mascara has any effect on lash growth or natural (meaning without any mascara) thickness.

The implication is that this is a unique way to boost lash appearance without resorting to a costly prescription drug, such as Allergan’s Latisse, but this dual-sided product works nothing like Latisse. Although the claims are misleading (which is irksome), this mascara is another stellar option from L’Oreal. When you apply the primer followed by mascara, you’ll get clean, smooth length and decent thickness without a clump or flake in sight. The mascara applied alone produces even better results, especially if your goal is lusciously thick, dramatic lashes. Note that applying the mascara without the primer results in some minor clumping, but it’s easy to smooth out with the full-bristled brush. The high rating is for this product’s performance as mascara, not because the lash-boosting serum actually works or because the claims tied to it have any validity.

Last Updated:12.30.2014
Jar Packaging:No
Tested on animals:Yes
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L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

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