L’Occitane wants you to think that because the Immortelle flower does not wither or lose its color even after it’s been picked that applying its oil to your skin will somehow L’Occitane wants you to think that because the Immortelle flower does not wither or lose its color even after it’s been picked that applying its oil to your skin will somehow provide the same benefit and help it resist signs of aging. Whatever prevents the Immortelle flower from withering and fading cannot be transferred to your skin or body, and there is no research proving otherwise. Actually, L’Occitane’s claim is not all that unusual; over the years other product lines also have attributed interesting properties to various plant extracts, trying to convince you that they can be passed on to your skin—those were gimmicks, too. This toner isn’t recommended due to the gimmicky claim; rather, it’s not recommended because it contains a high amount of daisy flower extract, known to cause severe contact dermatitis (Source: www.naturaldatabase.com) and has no known benefit for skin. This toner also contains numerous fragrance ingredients known to cause irritation.
The Brightening Toner is an alcohol-free formula enriched with organic immortelle floral water, with softening properties. It contains spring water, to help maintain optimal moisture levels in the skin, and a vitamin C derivative combined with raspberry extract for their radiance-enhancing action.
Water, Glycerin, Pentylene Glycol, Bellis Perennis (Daisy) Flower Extract, Hamamelis Virginiana (Witch Hazel) Water, Helichrysum Italicum Extract, PEG 40 Hydrogenated Castor Oil, Tropaeolum Majus Extract, Ascorbyl Glucoside, Tocopherol, Sodium Chloride, Sodium Citrate, Ethylhexylglycerin, Parfum/Fragrance, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Hexyl Cinnamal, Benzyl Salcylate, Benzyl Alcohol, Linalool, Citral, Limonene
Strenghts: Provides complete ingredient lists for some of its products on company website; a good cleanser.
Weaknesses: Expensive; many products are heavily fragranced or contain irritating fragrance chemicals; jar packaging is prevalent, which won't keep ingredients stable; the products are not all natural in the least.
There has been intense reader interest in the L'Occitane line, and we can only surmise it's because this French company's image and marketing campaign have been casting their intended spell on consumers looking for natural products. Reading information about the company and its earnest beginnings, we would be sucked in, too; that is, if we didn't know how full of holes and fabrication this line is (far more silliness than substance, that's for sure)! What is particularly guileful is how many unnatural ingredients they include in all their products. In fact, they use more of these in their products than most of the other product lines that claim to be natural.
L'Occitane is named for an ancient province that used to be in the south of France. It sprang from an idea by founder Olivier Baussan, a native of France, who wanted to re-create regional traditions of manufacturing products to enhance a person's well-being. With that goal in mind, he began selling distilled rosemary oil, then branched into soap-making, and eventually came across shea butter, the perennial staple emollient found in numerous products in numerous lines.
L'Occitane does include shea butter in many of its products—they even offer a tin of 100% pure shea butter. Is this a good reason to seek out L'Occitane products? Is shea butter so special for skin? Not really. Shea butter does not have any remarkable qualities for skin that put it a notch above many other natural emollients—olive oil, among many others, cocoa butter, and a number of fatty acids (linoleic acid, triglycerides) come to mind. Shea butter is rich in fatty acids also and is a good ingredient for dry to very dry skin, but lots of products contain it and you can buy pure shea butter for $4 at the drugstore, so there's no need to set your sights on L'Occitane if you're curious to try it.
Getting back to the founder: it seems he believes that skin care involves a blend of research, aromatherapy, and phytotherapy. We don't know what, if any, research was done to determine what skin truly needs to look and feel its optimal best. However, it's evident by L'Occitane's formulas that Baussan and his team spent far more time making their products smell good, because overall these products contain plant extracts that, more often than not, either have no benefit, limited benefit, or compromised efficacy because of the irritation factor. The sense of getting back to nature to enhance well-being is pleasant to ponder, but it doesn't automatically make for great or even OK skin care. Not only do L'Occitane formulas fall flat, but they're also not all that natural.
Shopping this line for skin-care products is to wander into a world of fragrance excess. Aroma reigns supreme, while bona fide good-for-skin ingredients are either completely absent, comprise only a tiny amount of a product's formula, or will see their efficacy suffer due to jar packaging.
L'Occitane's skin-care routines consist of good cleansers but mostly problematic to average scrubs, there are no AHA or BHA products, and nothing to address the needs of acne-prone skin. The sunscreens are a mixed bag, with some containing the right UVA-protecting ingredients and others not listing any active ingredients, making them unreliable and astray of worldwide SPF regulations.
As usual, there are some good products to consider if you don't mind L'Occitane's higher price point. Overall, you're better off shopping this line for their gift sets and home fragrance products, which are great for your nose but not for skin care. Creating a skin-care routine exclusively from L'Occitane's selection is a guarantee that, in a best-case scenario, your skin will be left needing a lot more; worst-case scenario, your skin will be irritated, but your nose will be happy.
One more thing: L'Occitane loves to mention the natural ingredients and complexes it has patented for their products. Patents sound impressive, but as we have mentioned before, they are not proof of efficacy or superiority. The only thing a patent means is that the company has devised a means to show a formula or ingredient as unique in some way in relation to their claim, but again, that has nothing do with efficacy or, in the case of a cosmetics company, whether the ingredient is helpful or harmful to skin.
What's worth complimenting is the company's support of worthy charities and its encouragement of sustainable farming and of local farming throughout the regions where they obtain certain ingredients. All of that is commendable, but in light of the formulas, relatively hypocritical. You would be far better off donating to those causes directly than spending your beauty dollars on this line.
For more information about L'Occitane, call (888) 623-2880 or visit www.loccitane.com.
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