Josie Maran CosmeticsPure Argan Milk Intensive Hydrating Treatment
1 fl. oz. for $56
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Brand Overview
Expert Reviews

Pure Argan Milk Intensive Hydrating Treatment is a fragrance & irritant-free option to consider for adding more emollients to your skin care routine—think of this as a "booster" for dry skin that won't feel greasy. This is best for those with normal to dry skin; however, it's isn't nearly as robust as today's best fluid-type moisturizers.

Pure Argan Milk is not 100% argan oil (so don't take the name "pure argan" literally). It's actually a mix of water, argan oil, a few emulsifying agents and lipids that feels exceptionally light on skin. It's an interesting spin off of Maran's original 100% Pure Argan Oil. We suspect that this alternative is designed to satisfy those customers who want to use a facial oil in their routine, but are put off by the heavy, greasy feel of applying almost any pure oil to their skin.

Is argan oil the best plant oil to use? Not in any way; it's just one of many good options. Like most non-fragrant plant oils, argan oil contains a mix of beneficial compounds, such as moisturizing unsaturated fatty acids and squalene as well antioxidant polyphenols, tocopherols, sterols, beta carotene and vitamin E (Journal of Chemistry, 2013). It is this mix of beneficial substances contained within this one ingredient that makes this product worth considering despite its brief ingredient list.

  • Contains a beneficial mix of argan oil and other moisturizing ingredients.
  • Surprisingly lightweight; doesn't leave an oily finish on skin.
  • Fragrance-free.
  • Not as robust as today's best fluid-type moisturizers.
  • Argan oil isn't the end-all, be-all facial oil.
Last Updated:04.06.2017
Jar Packaging:No
Tested on animals:No
Community Reviews

This revolutionary treatment serum pairs the deep hydration of purified water with skin-rejuvenating micro-droplets of Josie’s 100% Pure Argan Oil. Lightweight yet super-intensive, Pure Argan Milk Intensive Hydrating Treatment penetrates deeply and absorbs quickly to fortify and repair skin—for instant, long-lasting hydration that produces a fresh, radiant glow.


Water, Argania Spinosa (Argan) Kernel Oil, Propanediol, Glyceryl Caprylate, Glyceryl Undecylenate, Phosphatidylglycerol, Sodium Benzoate, Xanthan Gum, Citric Acid

Brand Overview

Josie Maran At-A-Glance

Strengths: The sunscreens provide broad-spectrum protection; well-formulated daytime moisturizer with sunscreen; excellent tinted moisturizer for dry skin; uniquely effective gel blush.

Weaknesses: Expensive; some products are potently fragranced.

The Josie Maran brand was founded by supermodel and former Maybelline spokesperson Josie Maran. Almost every Josie Maran product is centered on the ingredient argan oil, which the brand attributes many beneficial qualities—some of which are true, and some claims made stretch the facts a bit. According to the brand, this non-fragrant plant oil is said to do everything from reduce wrinkles to heal acne, while giving you younger-looking skin.

Argan oil does contain beneficial lipids and fatty acids for skin, as well as vitamin E and other antioxidants—but we should note that it isn't the only oil with such properties. Even more to the point, no single ingredient does it all for skin. It's just like your diet: if you eat only one type of food, you'd soon be malnourished. Skin is the body's largest organ, and it requires a variety of useful ingredients to look and function at its best.

Fortunately, the Josie Maran brand does include many beneficial ingredient’s in some of its best products, and does have some unique offerings to consider. It's worth pointing out also that although argan oil does have benefit for skin, it’s less beneficial to include it in products like eyeshadow and mascara. It does add a unique quality to some makeup, however, especially in a few of the brands lip formulas.

We should note that while the brand relies heavily on the natural theme in its marketing—and there isn’t anything wrong with that—it doesn’t talk about the beneficial ingredients used that aren’t so natural. There isn’t anything wrong with using naturally-derived ingredients, but it strikes us as disingenuous to not tout the benefits of synthetic ingredients such as silicones, preservatives, coloring agents and film formers that also appear in many of Josie Maran products.

As is the case with many brands that use predominantly natural ingredients, there are some fragrant oils to be wary of, as these can be problematic for any skin type (but especially so for those with sensitivity concerns). However, there are a few products here that are absolutely worth considering and unique—see our individual reviews on the brand for more details.

For more information about Josie Maran, call (855) 461-6512 or visit www.josiemarancosmetics.com.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

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