Although these facial wipes contain gentle cleansing agents along with some soothing plant extracts, they also contain a small amount of the skin irritant grapefruit oil. Like all citrus oils, grapefruit can be a problem for use around the eyes. Because most women will want to use cleansing cloths to remove eye makeup as well as face makeup, these are tough to recommend. The price is higher than usual, too, especially when compared to the gentler cleansing cloth options at the drugstore from Olay and Pond’s.
The company claims that aloe vera, chamomile, and cucumber remove makeup and cleanse your face, but that’s just natural product marketing nonsense. The synthetic cleansing agents are the ones doing the job in here—you can prove it yourself by using pure cucumber or aloe to try and remove makeup; the results will be terrible.
All of Josie Maran’s products contain argan oil. Despite how they market this ingredient, it isn’t a miracle or a must-have for your skin. Argan oil is merely a good, non-fragrant plant oil that’s best for dry skin. Like all non-fragrant plant oils, it is a natural source of beneficial fatty acids (skin-repairing ingredients) and antioxidants. You can read more about the folklore and genuine benefits behind argan oil here.
Josie Maran Bear Naked Wipes removes makeup and impurities from face and eyes, nature’s way—with a blend of aloe vera, chamomile, cucumber, and vitamin E. Free of fragrance, parabens, and petrochemicals, Josie Maran Cosmetics’ Bear Naked Wipes are luxuriously soft, biodegradable, and kind to tender eyes and skin.
Water, Hexadecyl Isononanoate, Octadecyl Isononanoate, Aloe Barbadensis (Aloe Vera) Plant Extract, Tocopheryl Acetate, Chamomilla Recutita (Matricaria) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Argania Spinosa (Argan) Kernel Oil, Althaea Officinalis Root Extract, Sodium Chloride, Polysorbate 20, Phenoxyethanol, Citrus Grandis (Grapefruit) Oil
Josie Maran At-A-Glance
Strengths: The sunscreens provide broad-spectrum protection; well-formulated daytime moisturizer with sunscreen; excellent tinted moisturizer for dry skin; uniquely effective gel blush.
Weaknesses: Expensive; some products are potently fragranced.
The Josie Maran brand was founded by supermodel and former Maybelline spokesperson Josie Maran. Almost every Josie Maran product is centered on the ingredient argan oil, which the brand attributes many beneficial qualities—some of which are true, and some claims made stretch the facts a bit. According to the brand, this non-fragrant plant oil is said to do everything from reduce wrinkles to heal acne, while giving you younger-looking skin.
Argan oil does contain beneficial lipids and fatty acids for skin, as well as vitamin E and other antioxidants—but we should note that it isn't the only oil with such properties. Even more to the point, no single ingredient does it all for skin. It's just like your diet: if you eat only one type of food, you'd soon be malnourished. Skin is the body's largest organ, and it requires a variety of useful ingredients to look and function at its best.
Fortunately, the Josie Maran brand does include many beneficial ingredient’s in some of its best products, and does have some unique offerings to consider. It's worth pointing out also that although argan oil does have benefit for skin, it’s less beneficial to include it in products like eyeshadow and mascara. It does add a unique quality to some makeup, however, especially in a few of the brands lip formulas.
We should note that while the brand relies heavily on the natural theme in its marketing—and there isn’t anything wrong with that—it doesn’t talk about the beneficial ingredients used that aren’t so natural. There isn’t anything wrong with using naturally-derived ingredients, but it strikes us as disingenuous to not tout the benefits of synthetic ingredients such as silicones, preservatives, coloring agents and film formers that also appear in many of Josie Maran products.
As is the case with many brands that use predominantly natural ingredients, there are some fragrant oils to be wary of, as these can be problematic for any skin type (but especially so for those with sensitivity concerns). However, there are a few products here that are absolutely worth considering and unique—see our individual reviews on the brand for more details.
For more information about Josie Maran, call (855) 461-6512 or visit www.josiemarancosmetics.com.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
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